Client
The Pharmacy Show is established as the largest pharmacy event in South Africa, reaching a total audience of 5000 people with over 250 exhibiting companies spanning all across the globe.
Branding
Attaching a recognisable brand onto the side of such a successful event is vitally important. Allowing the audience to recognise the brand at a glimpse of an eye, while incorporating key features of the focus of the event. A small cross embedded within the ‘P’ of TPS symbolises the events focus on the pharmacy industry.
Website
The aim for the website to was focus largely on the selected areas in which visitors will navigate the website. We redefined the user’s journey across the interface, drawing them to the focal points of the website to increase overall conversion and registrations for the event. While still keeping the events look and overall branding at the forefront of the site with large colour blocks.
Result
The event has now nearly doubled in size since the introduction of the new brand and website. Increasing from 2500 visitors in 2018 to 4000 in 2019.
“Smarta Studio have built and maintain our sites daily for the past 18 months. Their brief was to build 3 event websites for our International events and the results were outstanding. Along with continual SEO work and constant updating our websites are page 1 ranked across many search pertaining to keywords in pharmaceutical and pharmacy searches. They are simply some of the best web builders, designers I have had the chance to work with and we continue to work closely with the team today.”
Scott Lloyd, CEO, FPS Events
Client
Nursing Practice is a new event starting in 2020. It is joining the event series ran by Smarta Events in Johannesburg and will be one of the most anticipated events for nursing professionals across all of South Africa & SADC.
Branding
Nursing in South Africa is one of the most thriving and concentrated markets in the healthcare sector. However, the events industry has had a history of overlooking nurses when it comes to launching a product in that market. Smarta Events decided to do this. The logo represents the industry being united in one location, also as the event is attracting businesses from all across the world, the spherical globe type shape complemented the events approach really well.
The event has gathered huge anticipation since its launch to the market. Lots of professionals saying the medical sphere is being united at this huge event and suggesting it will be the biggest thing to happen for the industry in South Africa each year.
Website
As the event has launched alongside SAPHEX, The Pharmacy Show & GP Expo, and how successful the other 3 websites have been so far, we met with the team at Smarta Events and decided to approach the website of things in a similar way to the other three shows. Nursing Practice adopts the same template structure; however small design changes and image changes allow the event to build its own familiarity with the industry.
Focal areas, sleek call to actions, statistics and quotes throughout and constantly pushing users to the points of enquiry is what the site is based around. The event has a solid foundation to take over the industry and have a fantastic first year.
Results
Since launching in March, Nursing Practice has attracted over 300 registrations already despite the event taking place at the end of the year. Along with the additional marketing, supplied by SmartaStudio and the touting from partners and exhibitors, the event is set to break the records of GP Expo last year in terms of its numbers and visitor count.
“Smarta Studio has built and maintained our sites daily for the past 18 months. Their brief was to build 3 event websites for our International events and the results were outstanding. Along with continual SEO work and constant updating our websites are page 1 ranked across many search pertaining to keywords in pharmaceutical and pharmacy searches. They are simply some of the best web builders, designers I have had the chance to work with and we continue to work closely with the team today.”
Scott Lloyd, CEO, FPS Events
Client
The Smarta Events Exhibitor Directory is a current ongoing project for SmartaStudio. The concept behind this platform is to provide Smarta Events with a centralised platform to update information regarding their exhibitors and sponsors at their event.
The directory is a web application-based product, where members of the marketing team at Smarta Events, will log in and easily upload a new exhibitor/sponsor to the database, for customers to see.
Benefits of this platform
Previously, Smarta Events was uploading each of their exhibitors to their individual event websites. This was time consuming for the team, and with their ever-growing events. It was vital that they can save as much time as possible to invest it elsewhere. The directory solved all of their problems.
The directory ensures that they will only have to upload an exhibitor once, it will provide the customer with a flawless and easy method of finding out information about their events and who is exhibiting at them.
Customer benefits
This also allows their customers (exhibitors and sponsors) to upload more in-depth information about their company. In return, this provides them with a much higher chance of having a worthwhile event. Images, videos and much larger text documents are now supported through the Exhibitor Directory. Whereas previously, exhibitors could only supply a short description of their company and a basic logo.
Additional revenue stream
This will also allow Smarta Events to further expand their revenue stream. Areas for advertisement will be sold to existing exhibitors/sponsors, allowing them to expose their brand on a much larger scale than before.
The directory is projected to receive thousands of visitor traffic in the weeks and months leading up to their big events. So, brand exposure for clients is important.
Projected finish date
The Exhibitor Directory is set to go live in the middle of June. We will update information further on this case study regarding results, imagery, screenshots, feedback and also provide a live link to the directory itself for you to see how it all works!
Client
The Smarta Events Exhibitor Portal is a centralised web application purpose-built for Smarta Events. The portal allows exhibitors to log in and fill out necessary forms, view important information and contact the exhibitor specialist team once they have signed up to become an exhibitor at one of the events.
The portal provided Smarta Events with an organised and hassle-free solution to handle their exhibitor’s data. Saving weeks’ worth of time chasing customers on an individual basis by using the portal.
Design
The design for the portal needed to be clean and user friendly, catering to a large array of people.
Promoting the brand for Smarta Events was a key focus, using colours, fonts and similar typography allows users to familiarise themselves with the portal.
Different content is displayed to the user based on their role.
Notification system
The portal has a built-in notification system which allows admins to notify users of any deadlines/updates regarding the event.
This was important as it allowed Smarta Events to notify their customers by one click, rather than sending separate emails which they had to do prior.
User feedback
At their most recent event, SAPHEX, The Pharmacy Show & GP Expo in South Africa. The team at Smarta Events handed out feedback forms to all exhibitors in their welcome package, within these there were specific forms for the portal.
Overall, the exhibitors who attended SAPHEX, The Pharmacy Show & GP Expo said that the portal was very useful and easy to use and allowed them to streamline their own preparation for the event. The feedback overall suggested that the portal was 9/10 for its effectiveness and allowed 9.5/10 users to provide the information required within the deadline set.
Results
Overall, the Smarta Events Portal has revolutionised the way in which Smarta Events work leading up to their events. It has provided a great centralised system to work from and had a tremendous effect on their time taken to complete tasks prior to the events.
The portal is a system which they will continue to use for all of their global events.
Client
SAPHEX, The Pharmacy Show & GP Expo unites all spheres of healthcare under one roof in South Africa. Each event links arms with the other, providing the ultimate platform for business to business exposure.
Programme
The main aim of the new programme design was to showcase the unity between all three events, making it clear how they all link together and provide benefits for each. While keeping each event separated in order to target content areas to the variety of visitors attending the event.
A clean and simple design, providing key information about the event conferences, exhibitors and speakers, along with promoting the event sponsors brands with their own advertisement. The programme was a symbol of the event’s success in 2019.
Event Banners & Graphics
Displayed throughout the event are hanging screens and fabric banners promoting different aspects of the event. These consisted of the following:
Conference Banners
Conference Agenda
Registration Desks
Training Rooms
These graphics were all displayed on a 6x4m scale, hanging above the conference areas and also as a backdrop on the stage.
Results
The event programme was a large success, providing 100% of the necessary information each visitor required while reading through the information.
Client
The GP Expo has been running for almost 2 years now alongside its co-located events, The Pharmacy Show & SAPHEX. It has since been defined as the most anticipated and largely celebrated event in the South African medical industry due to its core features as a selling point to the vast arrow of doctors in South Africa & SADC.
Branding
Healthcare will always be a key industry across the globe. Expressing the importance of this within the logo for GP Expo was vital and something which we based the logo around. Within the GP icon, there is an infinity sign which portrays the everlasting need for healthcare professionals in the world. The colours chosen for the event symbolise the colours of healthcare and GPs across South Africa.
Website
The aim for the website to was focus largely on the selected areas in which visitors will navigate the website. We redefined the user’s journey across the interface, drawing them to the focal points of the website to increase overall conversion and registrations for the event. While still keeping the events look and overall branding at the forefront of the site with large colour blocks.
“Smarta Studio have built and maintain our sites daily for the past 18 months. Their brief was to build 3 event websites for our International events and the results were outstanding. Along with continual SEO work and constant updating our websites are page 1 ranked across many search pertaining to keywords in pharmaceutical and pharmacy searches. They are simply some of the best web builders, designers I have had the chance to work with and we continue to work closely with the team today.”
Scott Lloyd, CEO, FPS Events
Results
After one year of running, the GP Expo has become a ‘go-to’ event for lots of medical-related companies and GPs/doctors in South Africa. The free international standard training on offer has become a key feature of the event’s success, along with the collocation with The Pharmacy Show. Connecting the 2 industries together.
The website has been a large success, the event reached a total number of 1600 of registrations in its first year, proving that the methods used within the website, and the focus of the marketing produced is effective.
Client
SAPHEX unites the forever-growing pharma manufacturing industry in South Africa and SADC under one roof across 2 days. Boasting over 2000 attendees with 100+ exhibitors, it is quickly establishing itself as the biggest and best pharma event in South Africa.
Branding
SAPHEX as an event pride themselves on uniting industries together. With its audience largely consisting of local market exhibitors, a large amount of international companies travels to South Africa each year to take part in this event. It has become synonymous with uniting all spheres of pharmaceutical manufacturing. The 3 characters linking arms within the logo symbolises the uniting of the industry in South Africa while keeping a corporate and professional image with the typeface used for the word SAPHEX.
Website
The aim of the website to was focus largely on the selected areas in which visitors will navigate the website. We redefined the user’s journey across the interface, drawing them to the focal points of the website to increase overall conversion and registrations for the event. While still keeping the events look and overall branding at the forefront of the site with large colour blocks.
“Smarta Studio have built and maintain our sites daily for the past 18 months. Their brief was to build 3 event websites for our International events and the results were outstanding. Along with continual SEO work and constant updating our websites are page 1 ranked across many search pertaining to keywords in pharmaceutical and pharmacy searches. They are simply some of the best web builders, designers I have had the chance to work with and we continue to work closely with the team today.”
Scott Lloyd, CEO, FPS Events
Result
The event has seen a rapid growth in its overall value within the market in recent years. With much larger corporate companies from across the globe using SAPHEX as their main foundation in exposing their products and services into Southern Africa.
From the redesign of the website, SAPHEX has seen a rapid growth in conversion rates, from 1000 visitors in 2019 to a projected 2000+ visitors in 2020.
Client
Smarta Events is a UK-based B2B Event organiser with a ground-breaking vision for business-to-business, business-to-customer event solutions. The company boasts a wealth of experience in the events sector with involvement in exhibitions & conference projects in industries such as pharmaceuticals, life sciences, healthcare and manufacturing.
Branding
We set about expressing the fact Smarta Events deliver their solutions all across the globe. The brand was aimed to be clean, with a simple colour pallete in order to build familiarity within the industry.
Website
The aim of the website was to deliver a clean and corporate website which gets the message across to the user. A simple homepage, with an interactive slider to showcase the brand’s portfolio of events.
Result
The website and brand have been a huge success. The brand now has a foundation to go from strength to strength with more and more events launching under the Smarta Events brand.