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As a small business, your website is the single most important resource you have in your marketing arsenal. It’s where all your marketing efforts converge, whether they are in the form of inbound content marketing, ads, or direct marketing. Customers will usually check your website for an overview of your products and services before committing themselves to any other action, including a purchase.

There are pros and cons to this. On one hand, it’s a great opportunity to revamp your website and ensure that it’s set up just right to convince visitors to take the next step in the sales journey. On the other hand, if it’s not done properly, you’ll make no gains in the conversions department, and you might even make things worse.

Here are four strategies you can explore to maximize the advantages and boost your conversions rapidly:

1. Track and analyze all your data

If you want to optimise your website, you need to understand how it’s currently performing and which specific areas need altering, and which areas do not. You should already have tracking tools set up on your site, but if not, you can get them quickly. Google Analytics is by far the most common and affordable option — free — but you can get other analytical tools with more advanced feature sets too.

It is vitally important to learn more about your website’s visitors. How they got there in the first place, and how much time they are spending on the site. Also, using heatmap tools to see which areas hold their attention better and which ones they just breeze through. With that data, you’ll be well-equipped to make the needed changes to your design. Have a question on how you do this, get in touch with us: hello@smartastudio.com

2. Define clear goals

For you to see how well you’re doing over the course of time you spend implementing these strategies, it’s important to establish your end-goal objectives. This should be based on the data you already have and be as specific as possible.

You can also have different goals for different aspects of your conversion strategy. This could range across different products and services and different customer actions such as signing up for something or scheduling a phone call to discuss potential partnerships with your company. Your goals should be closely managed to ensure you are receiving the maximum return of investment from your business website.

3. Use visual marketing

Text is good, and it’s great for some types of audience and some kinds of information. For most businesses though, your message would be more effective if you put it in the form of pictures, videos, infographics or other forms of visual marketing.

Related: 5 reasons why bespoke websites are awesome for your business

Visual marketing breaks up your text and makes it easier for your audience to actually read through the entire page and get to your call to action. Naturally, the more people who get to your call to action, the more people will likely convert. Images and videos are more shareable too. More people will share a nice, intriguing infographic, and more people will engage with it on social media, which brings in more traffic and conversion prospects.

You can use tools like Canva to make quick, unique designs, and you can also incorporate customer-generated content by using some incentives to increase customer engagement on your Instagram pages. Or, get in touch with us and we can advise on the best route forward for your business

Take this, if Apple launched a social media campaign that had no imagery, videos or infographics, just simply text. You would most likely just scroll past it, right? Visual graphics grab the attention of potential customers on social media channels and your website, use them!

4. Use live testimonials

Testimonials are quickly going the way of ads on the internet. They’re everywhere, but most people are desensitized to them and don’t even notice them anymore. Virtually every site has a slider with a couple of positive quotes.

Related: Why a great website is the foundation to your online marketing

That doesn’t mean testimonials don’t work though. They do, but to make them more effective, you should ditch the rote testimonials template and incorporate screenshots of actual comments by customers on your social media platforms, email, or any other source. This shows authenticity and hard evidence to other potential customers about how good your services are.

Those testimonials catch the eye better and look more real, thus enabling you to maximize the psychological effect, social proof, and increased conversions which come with credible testimonials.

Well, one year on… we would like to take the time to reflect on what a crazy first year it has been since launching SmartaStudio. It all started in the midst of a global pandemic, and we are still going strong!

We have loved collaborating with over 60 businesses and counting and aim to continue our growth in the future by getting bigger, better, and creating even more awesome projects.

Projects for SmartaStudio

Alongside all of our amazing clients, we have introduced a new product into our business, Smarta Create. Which is aimed to support smaller, local businesses by helping them rocket-fuel their online presence with our range of digital marketing services all at an incredibly low cost with the same TLC we put into all of our projects, big or small

Check out Smarta Create

Over the last 12 months we have worked in tandem with the team at SmartaStudio on improving, transforming and also creating all of our brands. I have to say these guys are the best in the business! Without their help, we don’t know where we would be today. Congratulations on your first year, here’s to many many more of working, and growing together

Scott Lloyd, FPS Events

Our highlights from year one

Launching our agency during a global pandemic was nervy, to say the least. However, we have forged long-lasting relationships with our partners and clients that will never be forgotten.

The Transformer

This forward thinking, enthusiastic and innovative client has to be at the top of the list for us. They really brought the best out of us and gave us the freedom to express ourselves on behalf of their new website and brochure. Joe at The Transformer has become a huge part of our journey as we continue to support The Transformer as they progress the business into the future.

View case study

Transformer Brochure

The Pharmacy Show, SAPHEX, GP Expo & Nursing Practice

It was an absolute privelege to create brands for the largest industry events in South Africa. Our first international client who allowed us to express our ethics in everything related to them. Their new websites are constantly adapting and growing, meaning we work with them closely and have regular catch ups to discuss ways we can improve.

Oh, and not to mention, designing a programme which was held by over 4000 people was pretty cool too.

Taplin & Mageean

Probably the most interesting, and innovative website we have designed in our first year. A parallax design to showcase the brilliance of Taplin & Mageean gin! Just take a look for yourselves…

View case study

Here’s to many more years

We just wanted to thank everyone for their help and support over this first year. A big thank you to our wonderful clients who allow us to get creative with their brands, websites and social media channels. A very big thank you to the people we work in partnership with as well.

Discover our range of high-end, bespoke services in all things digital and creative design! From web design and branding all the way to Google SEO and engaging marketing designs, we’ve got you covered!

Click the link below to download our brochure today:

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Get in touch regarding our services and change your business today.

Contact us

Business is about relationships and great customer service. When you meet a customer face to face you engage, build trust and educate if required. This is great customer service.

Your website is the online equivalent of building a relationship with your customers. By engaging, educating and nurturing customers they are more likely to buy from you and keep coming back.

Why settle for a good website when you can have a great website? Let’s dive in on what makes a great website.

So what are the key points to look for to ensure your website can achieve online marketing greatness?

Great design

First impressions count and your website should be no different.

  • A professional design that fits your branding and makes that great first impression
  • Triggers emotion in your visitors
  • Photos should be professional and optimised for web

For example, if you’re a restaurant:

  • It should be easy to see your menu (with up to date prices)
  • Open times and contact details
  • Include professional photos of your food that looks appetising
  • A clickable phone number also makes it even easier to order (call to action)

Strategy

Understanding who your customers are and what they want is crucial to a successful website.

A good strategy will enable you to match your customers needs in the simplest manner, making it as easy as possible for them to find what they need, making conversion as easy as possible.

Engagement

Whether your website is informational or transactional (eCommerce), it starts the sales process from the very first moment your customers visit your website. An engaging website will turn a bounced visit into a potential new customer.

Using the right imagery, language, tone and design are all ways to engage your customers from the moment they first visit your website.

User experience

Knowing who your customers are and what they want will allow you to tailor your website to create a great user experience:

  • Easy to navigate, with clear sections and call to actions
  • Information should be easy to find
  • Content is well written, helpful and easy to understand
  • Your website loads quickly

Search

Search engines provide a path to your website via either paid advertising or organic search results. A strategy that combines the use of both paid and organic search channels often provides the best results depending on your competition and target market. This means creating content that is relevant and engaging for your audience.

Social proof

If it’s great for a group of others then it’s going to be great for me too. This is the way social proof works, by building trust and authority. The very presence of social proof makes a business more trustworthy because, by definition, social proof comes from other customers. These serve as endorsements that this person, company, service, or product is great, and that the overall customer journey has other happy customers.

What are some examples of social proof?

  • Social likes and shares
  • Customer reviews
  • Testimonials
  • Case studies
  • Trust signals (e.g. association logos, memberships, licences)
  • Celebrity or influencer endorsements

Website optimisation

Business is fluid. What works today may not work tomorrow. This is why ongoing optimisation is so important.

What does optimisation involve? Some examples are:

  • Reviewing your content periodically (e.g. daily, weekly or quarterly depending on your business and audience)
  • Regularly reviewing your visitors and how they are interacting with your website. Tip: Google Analytics is a great way to track your website visitors, with customised reports available
  • Monitoring and optimising your paid advertising (e.g. Google Adwords)
  • Social proof – Instagram feed, Twitter, Facebook, YouTube channel
  • Reviews – Tripadvisor, Trustpilot, Google reviews
  • Regular maintenance to ensure your website is secure and loading quickly

Key takeaway – a good website gives you an online presence. A great website builds trust and engages your customers.

Don’t skimp on a great website – it may cost you a lot more in lost business. By investing in a great strategy and understanding your customer’s needs, you will end up with a website that forms the foundation for your online marketing.

Get in touch today with the team at SmartaStudio and turn your website into one your customers, potentials and the entire industry will remember.

Email us today

Would you build your dream house?

Most likely not. So why are you building your own website?

You might think that’s quite a dramatic statement. After all, very few people find themselves in a position where building their own house is even a viable option. But let’s just imagine for a moment that it is…

Would you know where to start? Would you be able to source the materials, select the right tools, and create a solid foundation upon which to build?

And after it’s done, would you be happy to live in it, knowing that it might fall on your head at a moment’s notice?

Trying to do something so complex with very little or no experience seems crazy.

Which makes it the perfect analogy to designing and developing a business website.

Building a website isn’t easy

We’re constantly speaking with people who think building a website is in fact a piece of cake.

That’s largely thanks to the rise in free website builder tools which focus solely on dragging and dropping photos and editing copy.

But there’s so much more to effective web design and development than just choosing pictures and words.

For starters, most of these website builder tools only provide you with generic templates that have not been designed with your business in mind.

It’s a little like taking delivery of a flat-pack shed. No matter how much you want it to look like a mansion, it’ll only ever look like a shed.

Your business deserves better

Customising one of these free templates can be quite challenging, and if you don’t have an eye for design you’ll run the risk of creating something not at all befitting of your brand.

And if you opt not to play around with colours and layouts, then you’ll simply end up with a very basic website that looks like all the other DIY sites floating around on the web.

Your business deserves to stand out and make an impression on your industry, to capture the attention of your customers, and to make a difference to your bottom line.

A bespoke website design for The Pharmacy Show

Your website needs to grow with your business

A professionally designed and developed website won’t only help you appear legitimate and trustworthy in the eyes of your target audience, but it’ll also offer you a platform from which to grow and evolve.

Using a free website builder restricts your choices with regards to the features and content you can add as your business becomes more successful.

And if you’re trying to build the site from scratch, without the help of a drag-and-drop solution, then the time spent getting to grips with even the most basic HTML and CSS could be better spent working on the things you’re actually good at.

More than just words and pictures

Like we said, there’s more to web design than words and pictures.

An effective website should be built to load quickly across a number of different devices and browsers. It should be developed with search engine optimisation in mind, ensuring it can be found and indexed by Google and other search engines. And it should follow certain design principles that encourage action and increase conversions.

In short, if you’re serious about building a business, leave your website to the professionals.

Step away from the website builder tool. We’ll take it from here.

Drop us an email on hello@smartastudio.com or give us a call on +44 (0)203 198 9622 to get started.

Your company website is the most important factor in determining the success of your business, it’s your company brochure, your story and a revenue stream you may not have tapped into yet. At SmartaStudio our job is to deliver a custom build a site for your business that will be unique and individual and guaranteed to reflect your business perfectly. A bespoke website design offers your business with the perfect place to use when showcasing your products and services.

1. Unique

One of the key reasons why bespoke website are awesome for your business is that they can really give you that competitive edge that you strive towards. Predesigned templates can look fantastic when your content suits the design, but to tower above the competition, your website needs to be built from the ground up, considering your brand at every step. With bespoke websites, your website can work with or even automate your business processes, as well as looking rather unique. They are designed specifically with your customers in mind but also to be easy for you to update. Here at SmartaStudio we offer a unique opportunity of fully custom-built and bespoke website design, entirely tailored to your business, portraying your ideas and beliefs while keeping it affordable.

2. Future-proof

With the implementation of a bespoke website, you don’t need to worry about changing the design that often as you would with a template-designed website. This is because your website will be built around your brand, whereas with template-designed websites you would have to change and update in order to sustain your brand identity. Any content you need to add to/remove from your website, can be done in a simple manner through the content management system (CMS).

3. User friendly

Studies show that (88%) of users are less likely to return to a website if they have a bad experience (Econsultancy), so it is essential that you are ensured that your website is user-friendly. Bespoke websites are created to give your customers the best possible experience they can have when visiting your website. Simple navigation is key to achieving this, as it’s vital your customers are able to find what they are searching for on your website straight away, otherwise, you risk losing them to your competitors. You’ve also got to consider accessibility when it comes to your website, ensuring that your website can be accessed by users who have disabilities or the option to change the language of the page. When designing your bespoke website, SmartaStudio consider these factors so that your website is easy to use for as many people as possible.

4. Super-fast

If your website is going to be very interactive, then a fast and responsive website is crucial. As bespoke websites are built from the ground up, there are no shortcuts when designing responsive sites. Throughout the development of a bespoke website, we look into every single way to make sure that your website is fast as it can possibly be. Did you know that a one-second delay can cost your business 7% of sales?

5. Optimised for mobile users

Optimising your website for mobile users is no longer just a fad, it’s essential. Studies suggest that 83% of the number 1 results on Google SERPs are mobile-friendly (Moovweb). You simply can’t afford not to optimise your website for mobile users, as you risk losing them to your competitors. There’s nothing worse when you visit a website and it’s not mobile-friendly, e.g. having to pinch the screen to zoom in on the content. When a user views a website on their phone, it should have a user-friendly navigation system that is simple to use. It’s often a good idea for the landing page to feature the most important parts of the website, though it’s also very important that no content is hidden.

Contact SmartaStudio if you want to level up your business

Phone: +44 (0)203 198 9622

Email: hello@smartastudio.com

SmartaStudio is a branding and digital creative agency with a strong passion for improving businesses online presence through bespoke, high-end web design and strategic and tailored branding. Since launching at the end of March 2020, we have built up a portfolio of around 25 clients from across Cheshire, the UK and even as far as South Africa. Our drive and skillset is endless and we can provide YOUR business with the perfect foundation to grow and improve through a plethora of online tools that we can offer. YOUR company website is the most important factor in determining the success of your business, it’s your company brochure, your story and a revenue stream you may not have tapped into yet. At SmartaStudio our job is to deliver and custom build a site for your business that will be unique and individual and guaranteed to reflect your business perfectly. 

What a website designed by SmartaStudio can do for your business

A website designed by us is guaranteed to catapult your business to a whole new level. You will see the following benefits:

  • A huge increase in lead generation
  • More website traffic
  • A much higher ranking on Google search pages
  • You will build a clear brand and message to your customers
  • Ensure a strong reputation within the industry you are working in

What a brand constructed and built by SmartaStudio can do for your business

We love to build strong brand identities and design brands more than you could believe. Our team of passionate designers will worth you with you every step of the way to deliver a solution including the following:

  • A strong relationship between you and your customers
  • A unique brand to tell your story, exactly how you like it
  • Modernise your brand

View why you should entrust SmartaStudio with your online presence today

About SmartaStudio

SmartaStudio is a global brand agency designing, building and transforming the world’s most ambitious brands.

We’re a team of passionate ‘doers’ who love to solve problems and come up with bespoke, creative solutions to complex design and digital challenges.

Our mission

Our mission is simple, we want to bring success and achievement to your business. Whether you are a large corporate company, or a small start-up business looking to build your online presence, we have the tools and capabilities for you.

Join SmartaStudio and change your business today

We would love to team up with you and create something special together. We love a challenge, and take on projects of any size, budget and importance. Choose SmartaStudio today and make a difference to your business.

Get in touch