What is Mobile Responsive Web Design and Why is it Important?

Mobile responsive web design is important because it allows a web page to respond to the size of the device being used to view it.

Mobile responsive web design is an approach that makes a website adaptable for viewing on different devices such as desktop, laptop, tablet and mobile phone. It makes sure that the site will look good on any device and be easy to use. Mobile responsive web design is important because it enables users to access their content from any device they want and not be restricted by the type of device they’re using.

Google now prioritise mobile responsive websites for their Core Vitals research when it comes to determining your rankings on Google search results (SERPs). It is vital that your website is fully mobile responsive and compatible across all devices in order to attract new visitors and potential customers.

How Does a Mobile Site Work & Why You Need One for Your Business?

Many people are now switching to mobile devices to access the internet. In fact, more than half of the people worldwide access the internet using mobile devices, while only 49% do so via desktops. This is why it is important for businesses to have a mobile site.

Mobile sites have become one of the most common methods of internet browsing for many people, with over 51% of the world is using them on a daily basis. This trend has given many businesses an edge in regards to SEO rankings because more people are visiting their mobile sites than before. Mobile-friendly websites are not only easier for people to access, they also give your business an edge in terms of SEO rankings.

The Importance and Popularity of Mobile-First Web Design

Mobile-first web design is a popular trend in the industry. It is important because it helps businesses to be more efficient and provide users with a better experience. Mobile-first design can be used for many things, such as creating websites that are accessible on mobile, designing for mobile-only users, and designing for desktop users who use mobile devices.

Mobile-first design has become so popular because it helps companies to reach their goals more efficiently. For example, if you are trying to create a website that is accessible on mobile devices then you would want to use this type of design so your site will work well on all kinds of screens.

Another good reason why people like this type of design is because it can be used for different purposes such as designing for mobile-only users or designing for desktop

AMTA - iPhone UI Mockup

The Basics of Creating A Great Website with the Full Potential for Smartphones

Here is a list of the basic fundamentals of a mobile-friendly website:

1. Test Your Site Using Google’s Mobile-Friendly Tool

It’s important to consider mobile friendliness before taking any further actions with your site. Doing this can identify where optimisation is needed, giving you an indication of how to prioritize what needs work.

One way to do this is by simply using your website on several different devices. Access the site on your own mobile phone or tablet and see how it looks and feels to use. This will allow you to get a feel for the loading times, how well the design works on a small screen, whether the content is still readable, and if the navigation menu is too long.

Once you’ve done that, you can go even deeper by using a dedicated testing tool. Fortunately, Google has created one you can use for free, which will show you if your site is up to its standards for mobile pages. Appropriately, this is called the Mobile-Friendly Test tool.

2. Use a Reliable Website Designer for Your Businesses Website

The importance of a website for a company cannot be understated. In order to survive in today’s modern, digital world, companies need to have a well-designed and up-to-date website. The struggles of trying to maintain your own site can be time consuming and tedious. That is why companies should consider outsourcing the work to a professional website designer. Get in touch with us today

Recently the team at SmartaStudio took control of the website maintenance, monitoring and support of Stoke-on-Trent based fashion business, Terraces Menswear.

We were approached by a referral partner of ours, Fifteen Group, with a view of providing fully comprehensive support and server maintenance over one of Terraces’ busiest periods of the year.

With the client in a desperate position, we set aside other projects and dedicated our full time efforts into supporting the website with its sale over Black Friday weekend. Here’s a breakdown of how it went…

The Scope

  • Support and maintenance of a multimillion-pound E-Commerce website, which attracts thousands of users over the busiest weekend of the year for all E-Commerce businesses — Black Friday.
  • Ensure the website runs smoothly, sales and orders are registered successfully, and the website is linking correctly with the client’s ePoS system.
  • Ensure load balancing is triggered and runs smoothly during peak times.

The Client

Terraces Menswear is a men’s fashion retailer turning over circa £8m per annum through its website alone. With 5 stores across Stoke-on-Trent, Terraces is an established name in the men’s fashion industry and continues to expand its network of stores and online customers year-on-year.

Website Design - Terraces Menswear

The Results

The results were astounding. Terraces Menswear experienced a steady level of online visitors over the weekend, with many orders coming into the site across the 4 days of sale.

The numbers speak for themselves:




products sold



A record-breaking Black Friday sale for Terraces Menswear, we are so pleased it went smoothly for them and that they are happy with the support we provided.


From Rob Adams, Director of Fifteen Group Limited

“Fifteen Group Limited is a Technology Company operating in Stoke on Trent with a wide breadth of clients across multiple sectors. One of the solutions offered is bespoke Server Hosting solutions for complex eCommerce websites operating multi-million £ turnover businesses. Recently we had one of our long-standing eCommerce websites operating in the Designer Clothing sector move to a larger eCommerce Agency, the website was operating at circa £8m per annum and so the move needed to go smoothly especially with the annual Black Friday event happening in November which accounts for a significant amount of the overall income for the Website.

The move wasn’t as successful as had been hoped with the new Agency underestimating the complexities of the site and the Server Hosting that was required. The result being a site that suddenly became almost unusable from a user’s perspective, turnover dropping to unsustainable levels and constant angst from the customer base looking to place their orders for their designer clothes. Our client persevered with the new agency for 7 weeks, trying in vain to rectify the website but, with the Black Friday weekend only 1 week away and the risk to the business of not being able to trade and sell their stock, they called us and asked if they could move the website back to Fifteen Group.

Unfortunately, Fifteen Group was unable to provide the assistance needed in such a short time frame using our own team, as we had other clients gearing up for Black Friday and our resource was already stretched to the maximum. However, believing the mantra that “every problem is a solution waiting to happen”, Director, Rob Adams turned to his BNI Network, made some phone calls and was able to quickly form a POWER TEAM consisting of Ryan McCandless of SmartaStudio and an ex-employee of Fifteen Group and now self-employed web developer Rob Allport of F9Web.

The three jumped onto a Video Call and discussed the challenge ahead; the need to construct a Hosting Environment to support the website, the physical move of the website back to us and all of the Domain Name settings involved in the transfer together with ensuring that the 5,000+ products and images were correctly displaying and linked to the companies EPOS system and Stock Records; the last thing that they wanted was to sell stock they didn’t have!

Rising to the challenge, Ryan McCandless of SmartaStudio took the lead and worked diligently for almost 48 hours solid with Rob Allport, training himself in the way that Fifteen Group create Server Configurations and all the unique support challenges that are posed by high end eCommerce websites linked to EPOS and Stock Control systems. The website was moved back to the Fifteen Group eco-system and thoroughly tested with a day to spare before the Black Friday promotions started.

Ryan’s involvement then continued throughout the BLACK FRIDAY weekend, we created a WhatsApp support group consisting of Fifteen Group, our Client and Ryan so that any support issues could be identified, reported, and resolved immediately. Ryan made himself available to monitor the Website and the Servers for 18 hours each day from the Thursday through to the Tuesday after Cyber Monday. Every detail was covered off and from the end client’s perspective the Website operated flawlessly throughout.

The result was that the Website was moved back to Fifteen Group, a structured support solution was implemented utilising Ryan McCandless both now and for the foreseeable future and the Website was not only able to trade through the Black Friday promotions BUT exceeded ALL previous records for Sales over that weekend!

Fifteen Group has worked with Ryan McCandless on several solutions, but this is the first time that we have called upon Ryan to support us with almost zero notice and for one of our largest eCommerce Websites. Ryan showed true professionalism throughout, his ability to absorb the knowledge required quickly was incredible and he was an absolute pleasure to work alongside. Ryan was able to offer insight for the client in their UX and CX experience together with show his creative and graphics skills. Our client was so impressed that they have asked if Ryan can remain as part of the overall team going forward and we of course would be delighted for that to happen to.

Fifteen Group has no hesitation in recommending the services of Ryan McCandless of SmartaStudio.”


The maintenance and support for Terraces Menswear has been one of our most exciting and valuable projects to date, so thank you to Rob Adams and the team at Fifteen Group for the introduction and opportunity of handling this project.

We will continue to support and provide assistance to Terraces Menswear for the foreseeable future in order to help them grow as a business and break even more records!

The way your company looks isn’t all that matters. The identity it portrays reflects its personality and tone, and your brand is a reflection of that. It’s a part of the personality that your company gives off, and this is how people will identify you in the future. Branding is important, for all businesses of any shape and size.

Branding has always been a vital part of business, but it may be more important now than ever before. With social media, it’s easy for consumers to get exposed to new brands every day. This is great for people who have plenty of options and can do research to find the best one, but this makes it more difficult for businesses.

There’s a huge amount of competition today, so businesses need to go the extra mile of ensuring they stand out in a crowd. To succeed in branding, you need to invest in creating an engaging and attention-grabbing brand that will keep your audiences interested. Doing this will not only help get people’s attention but also allow you to control how they perceive your business.

More People Will Recognise Your Business

One of the most obvious reasons that businesses need branding is to help them get recognized more often. If you maintain a strong brand, it will stay in the minds of customers who like your business. This is much easier than trying to keep your business at the forefront of a customer’s mind without one.

However, a business with elements such as a distinct logo, attractive colours and other visual elements will be much more memorable. You could inject your brand into people’s daily routine in a substantial way through advertising, but it’s also possible to put your brand in front of someone without them even realising it. If they find what you have to say or show interesting, then there’s a good chance that they will remember seeing your work – even if they don’t want to use what you have to offer just yet. Eventually, when they’re ready to take the next steps, if your branding has stuck with them, they’ll come back to you.

Branding Can Help Build Trust 

Trust is essential for any business, but it’s not always easy to acquire. Lack of branding, for example, can make it difficult to establish trust with your audience.

It’s vital that people can recognise your business at a glance and without branding, it may be difficult for customers to understand what you have to offer.

If a company is confident enough to invest in a good logo and identifiable style, it shows its client that they have professional values. Most people would likely choose a business that has clear branding over one that doesn’t. Branding helps you show potential customers that you’re an established, credible business.

You can use this to tell people very early on what they can expect from your business. This is an investment you’re making to improve, and it lets people know that you want them to enjoy the benefits of your work. This distinguishes you from other companies competing for their attention.

Branding Identity Created by SmartaStudio

You Can Improve Your Advertising

Your business won’t get very far without advertising. Branding goes hand-in-hand with advertising; if you want better advertising for your business, you need to work on developing a brand first.

If you’re looking to amp up your advertising, it can be tough to keep everything cohesive if you haven’t thought about your business’s identity and values. Taking some time to consider these will make it easier for you. If you’re advertising without a strong sense of branding, you’re missing the opportunity to create your campaign more effectively. By adding in your branding when creating your campaign, it is easier for people to recognise who they are and what they offer.

It’s Great for Your Employees 

Good branding also has benefits inside of your company. There is a value in knowing that the people you work with every day like and respect it as much as you do and feel like they’re part of a team. A company with great branding will find it easier to attract the best people and retain employees’ loyalty.

You can use branding to help attract new customers but make sure you also invest in aspects that keep your team motivated. Things like branded merchandise and apparel or investing in a more modern office space. If you can motivate your employees by creating a sense of unity through branding, you could end up seeing great results all around.

Branding Creates Loyal Customers

With good branding strategies, you can give your company a more human side that customers can identify with. It’s also important that they return to your business for future purchases. Branding is one of the best ways to connect with your audience and have an emotional connection. It lets you build a relationship with them so they can turn into loyal customers. Creating a brand that people care about can help you stay ahead of businesses without a strong brand identity.

Quick beginners guide on how to create a new blog post in WordPress!

Step 1: Log in to WordPress

Go to yoursite.com/wp-admin and log in with your username and password.

You’ll then be taken to the WordPress dashboard. If you were already logged in, you’ll go straight to the WordPress dashboard without having to log in again.

Step 2: Create a new post

There are several ways to add a new post – the easiest way is to hover over the Posts tab and click Add New.

Alternatively, can hover over the New tab in the top bar and click on Post. You can also click on the Posts tab and then click Add New at the top of the posts screen.  

Step 3: Enter the title of your new post

Put the title of your post in the first box at the top that says Add title.

How to add a title in WordPress

Step 4: Enter body content

The big area below the title box is where you put all the text, images and other content that makes up your new blog post.

Step 5: Select your featured image

The featured image will usually be shown at the very top of the post. It will also be your post’s thumbnail, meaning wherever this post appears, the thumbnail image will appear along with it.

You can upload a new image, or use an existing image from your media library and select it on the right hand pane of your WordPress editor.

How to add featured image - WordPress

Step 6: Select tags and categories

Tags and Categories are located on the right side of a post. Upload them to structure your blog in a manner that makes sense to your user. Categories and tags are important for SEO

Categories are usually broader whereas Tags are generally a bit more specific. For example, if you were posting a cake recipe, your Category might be ‘Baking’ and your Tags might be ‘Cake’, ‘Birthday’ and ‘Icing’.

Creating tags and categories, try to think of topics that people will want to read more about. You don’t want your tags/categories to be too general, but you also don’t want them to be so specific they only contain one post.  

Step 7: Hit Publish!

You can preview what your post will look like on your actual site by clicking the Preview button in the side bar. Once you’re happy and your post is finished, click on the blue publish button on the right-hand side and your post will be live!

Or you can hit Save Draft come back to it later. Drafts are saved in WordPress but not visible to any of your site visitors. —   So there you have it! Creating new blog posts in WordPress is easy once you’ve done it a few times. Happy blogging!

Branding is vital and important to your business and so are the numerous assets that every business should have available for your clients, potential clients and partners. Today, we would like to cover the key branding assets every business should have on hand as well as a good understanding of what they represent.

It may be easy to keep a grasp on your company’s brand assets, but as you grow and expand your network of clients, partners and so on, you need to be ready to educate how and when to use them.

If you are a small business, this post will hopefully help start the conversation to begin creating said assets and/or spur the decision to begin collecting and fine-tuning what you already have. If you are a well-established business and do not have these things taken care of… Oh, Dear!

In all seriousness, it’s never too late to get organised or to consider what your brand may be missing or lacking. It is crucial to understand the importance of branding in marketing. Your partners will seriously appreciate the extra effort. This will help reduce delays in production, ensure that your branding agency is producing work that meets your standard of quality, and provide a roadmap that will keep your partners producing a cohesive product that aligns with your brand.

Let’s review a checklist of both conceptual needs and physical and digital assets your company should consider putting together prior to hiring your next partner and/or marketing agency. Ideally, you should collect or produce as many of the below items as possible in organized folders and have them ready to hand over as soon as possible.

Where To Start with Branding Assets

Brand Guidelines

Depending on your business, brand guidelines can range from a one-page sheet to entire books with extreme detail. For the most part, there’s no need for a brand guideline book. Putting a minor amount of thought into the psychology and overall direction of how you would like your brand to be portrayed when in the hands of a partner is more than enough. A big reason why a brand guideline handbook is necessary is so that you can have brand consistency and unified, strong brand identity.

In some cases, there are finer details and restrictions that must be adhered to and these are great as they clearly define the do’s and dont’s of your brand and will help avoid any confusion while working together.

Logo Files

Logos! Every business or company has logos available right? That’s a no-brainer! Wrong. Logo files might be the most obvious since they are your front-facing identity. However, there are times when we find ourselves scouring Google Images for a client’s logo only to find that the sole file available is a  200×100 JPEG found on page 2 of the results and we are left scratching our heads.

If you have an in-house team or hired professionals to develop your logo, there is a standard checklist of file types that every marketing team will be high-fiving each other over if they are available upon request.

  • EPS – An .eps file is the ideal choice for your marketing team as it is not only a high-res vector format, but also a working design file that can be edited/manipulated as needed in Adobe Illustrator. If you have these, great! If not, consider reaching out to the people responsible for creating your logo as they should have sent them to you and/or consider hiring someone to create .eps files for your logo.
  • PNG – A .png file is a raster file that will allow you to generate a version of your logo without a background. Thus, allowing you to place it over any type of color, surface, or texture as long as your brand guidelines permit.
  • SVG – Similar to an .eps file generated by Adobe Illustrator, an .svg file is a high res, vector format that is compatible for both print and web.
  • *JPEG – The only reason I have .jpeg on this list is because if you are working with a technically savvy marketing agency, their design personnel should be able to make this work IF it is a last resort and/or all that you have on hand. This will require a bit of extra time and most likely some finesse in some cases, but it can be done.
Web Design Cheshire - Clients

Imagery & Photography

In an ideal world, you will have invested the time and money into the development of imagery that is representative of your brand. If not, an outline or guide of stock photography can be very helpful to your marketing agency or internal team, but not something you should rely on as customers nowadays can sniff out stock photos and are often turned off by them. At the very least, you should have a mood board or list of example references available.

Oftentimes, illustrations or icons fall into this category as well. The two styles serve a common purpose and provide immense value in their own unique way. Having similar imagery, graphics and content is a great way to build brand consistency.

Font Files

Believe it or not, not all fonts are created equal (aka they aren’t all free).  If you are unaware of the fonts your business uses, a free Google Chrome widget FontFace Ninja allows you to pull the fonts being used on any web page. These will most likely be your brand’s fonts and will help you track them down for your agency. Luckily, the trend of choosing Google-friendly fonts has minimized the margin of error in a lot of these cases!

Color Palette

Your brand’s colour palette is not the biggest deal in the world to have solidified, because nine times out of ten a savvy digital marketing professional will be able to pull those colours from your website through a number of tactics. However, having a simple colour palette handy is always helpful and cuts down the number of unnecessary steps. Ensuring you have a consistent colour scheme is also important in developing a strong brand.

Examples of Past Work

Examples of past work will provide your marketing agency with a benchmark to avoid repeating as well as exceed in their own rite. This is a great opportunity to have an open discussion about the things you liked or disliked about previous work. It’s these brainstorming sessions between the people who know their business/brand the best.  Two brains will always be better than one in these cases.

Having examples of past work also helps the marketers you hire understand your brand identity and brand elements that you like to use. This helps them come up with a clear marketing strategy.

Final Thoughts

It goes without saying that it is our/your agency’s job to worry about these types of things as they may or may not be anywhere near your list of to-do’s. We get it, you’ve got a business to run. You should never hesitate to lean on your partners or marketing agency for help on these matters. We hope this list got you thinking about where you stand in terms of brand assets, how organized they are, how readily available you have them in one place, as well as what branding is and its importance.

If you ever are in the market for a company rebrand and/or development of any of the above brand assets, please do not hesitate to reach out to the team at SmartaStudio and we would be happy to get you in touch with the correct people to make that happen!

Why web design is important…

Your web design is simply vital.

Your website is easily one of the most important aspects of your brand’s online presence.

It is important that you design it the right way.

Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions.

So, you can’t afford any failures in your website that might cause your prospects to bounce off your website. A great article on website fails can be found here.

Your website should be designed in a way that keeps your audience in mind, it should also ensure that it provides a good user experience.

There are a lot of other benefits of a good website design for both your business and your audience.

In this post, we will discuss why good website design is important from your audience’s perspective in order to drive conversions through your website and turn it into a lead generating machine!

Brand image

Your website is a reflection of your brand and everything that it stands for.

It is usually one of the first things people look at to get to know a brand and therefore helps form the first impression.

Your website design elements, like colours, fonts, images, etc. all form your brand identity.

Therefore, you need to select those elements carefully and keep them consistent across your website.

It amazes me the number of new projects I launch where there existing/old website has zero relection on them as a business.

We strive to fix that.

Look at the homepage for Pepsi as an example:

Why Web Design is Important - Brand Image

You can clearly see how the brand has used its identity within the website. The red, the blue, the big bold text all on a dark background.

Red, white and blue are the colours of the brands logo, packaging of their traditional Pepsi can’s and a lot of other brand elements.

The website maintains this consistency because these colours and stylings represent the brand and people associate these with the company.

Here are some of the web design elements that you should select carefully and then use consistently.


If you already have some colours which are associated with your company logo, you should definitely use these across your website.

If you don’t, then use this article on colour association to help.

For example, if you want to associate your brand with trust, then you should use the colour blue.

If you want consumers to think that your brand produces high-quality products, then the colour black can help you form that image.

Similarly, depending on what brand associations you want to form, you can select your brand colours.


As a general rule, keep your layout simple, clean and designed in a way that draws attention to what we call call-to-actions (CTA).

The number of menu items should be based on your audience preferences. Divide your menu into sub-menus to create a cleaner looking design.

You can experiment with a few different layouts and conduct split testing to understand what works best with your audience.

Here’s an example of a cluttered website which will have drastic effects on their performance:

Why Web Design is Important - Bad Layout

And an example of a website with a much cleaner layout and clear call-to-action:

Why Web Design is Important - Clean Layout

Fonts and typography

The general rule for selecting a font is that it should be easy-to-read and clearly visible on the background colour that you selected.

Your font should also reflect your brand personality and whether you want to look professional or fun and youthful.

An example of a website which uses typography in a fun and creative way, but works perfectly:

Why Web Design is Important - Fonts

Site navigation

One of the biggest benefits of a good website design is that your target audience can navigate the website easily.

The ultimate goal of any visitor coming onto a website is to quickly find the information that they are looking for.

Your website design should make that process easier and help visitors navigate your website without getting lost.

The more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action.

A good website design should aim to provide the best user experience, which ultimately translates into conversions.

A prime example would be Airbnb…

Airbnb have a very simple, yet engaging website design where you can find just about everything right from the get-go on the homepage.

Why Web Design is Important - Airbnb

As you scroll down the page, you will find more destinations to explore. From top-rated Airbnb stays to travel recommendations, you have it all!

Why Web Design is Important - Airbnb 2

So, if you know where you want to go, you can simply make a booking from the top of the page.

If you’re just exploring your options, you can simply browse through and get inspiration for your next trip.

See how brilliant that user experience strategy is? Airbnb does not just make it easy for people to book stays but also encourages them to plan a trip if they’re not yet sure! Simple, yet amazing!

All of that can be done right from the homepage. No messy drop-down menus, no page hierarchies, just a clean and simple all-you-need-to-know kind of design.


Website design is an important matter and should not be taken looked past by any business. A well-designed website can help you form a good, and long-lasting impression on your prospective customers.

It can also help you nurture your leads and get more conversions.

But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease.

So, if you are looking for designers to create your website, vet them well and ensure that they are capable of designing user-friendly and accessible websites.

If you already have a website, you can always conduct a site audit and optimise it to provide a better user experience and to improve accessibility.

Get in touch with the team at SmartaStudio and discover ways in which we can help improve your website design to drive those conversions!

It’s not all about money

We’ve been in business for 1 year now, before that – I was a Freelance Web Designer for some of the most established agencies in the UK. We have built a bespoke web design agency that can cater for large clients, as well as small clients. This gives variety to day to day and doesn’t let boredom creep into a designers diary. We have some clients spending decent money with us, and we also have small clients who are just starting on their journey. So the question is, do we just accept a project based on how much they are willing to spend? Of course not… here are some insights into the reasons why…


This list is by no means in order of importance, but the personality of our clients is a very important factor in the type of Web Design clients we like to work with. Whether it is a project manager or the actual owner of the business, it is super important that we are on the same page as them and that communication is comfortable and flows naturally.

We like to build relationships with our clients and form a long term partnerships in order to do great things for them.


Starting a project with our Web Design, Branding, SEO or Digital Marketing clients needs communication and direction. We listen to you, your brief, your knowledge of your audience and provide our opinion on what we see as the best solution for your business. We then analyse your competitors in terms of what they do well, what they don’t do so well on and discuss how we can improve what you have based on the research we gather.

If our vision is the complete polar opposite to what yours is, then we may not be the right fit for you. We like to guide clients with direction, research and theory. But it’s a collaboration – we actually start with your thoughts on your business, where you want it t grow, which areas you want to focus on, your opinion on competitors, industry references, website references etc. This paints a great picture in our mind of what you like and don’t like. If something doesn’t work in our opinion, then we’ll tell you – and we’ll explain why it can be done better.

If you’re impressed with a web design agency and their portfolio, but their direction for your project is not quite aligned – ask questions and spend time at this point before jumping into the design project. That’s when it gets awkward.


How you run your own company. The culture. How you treat employees. How you communicate with us when we first meet. Some clients think that we are lucky to receive their enquiry – maybe they should think again. Are they lucky to have us work on their project? We have the opinion that all projects should benefit both parties. The client gets an awesome website, and we get an awesome website for our portfolio to showcase what we can do.

When we present our ideas to clients it isn’t all about now – it’s about the future. For example, if your ethos is the same as ours – you always want to be the best. Progress, improve and never stop learning. We want to work with progressive and ambitious brands, no matter of scale or age.


Location doesn’t matter for us. We are a Web Design agency based in Cheshire, however, we work with clients all over the UK and even the world. In fact, some of our favourite clients are overseas! We don’t have to meet face-to-face with our clients, we can meet on apps such as Zoom, MS Teams, Slack or Skype.


I used to work at design agencies that wouldn’t work on projects less than £10,000. Here at SmartaStudio we are open to all budgets, within reason. This enables us to create a diverse portfolio that attracts small and large brands to our services.

Every enquiry we get, we consider and digest before making a decision on whether to take it to the next step or not. If you have £50,000 to spend and it’s a very easy project – we will tell you how to spend your money more wisely. If you have a low budget but complicated requirements, we will tell you. If you don’t know how much a project costs – let us know what’s realistic from your side and we will tell you what functionality is realistic from the creative side.


If we get a good vibe from you in the first meeting. If you’re a nice person. If you had good intentions. Bold vision. Want to be better than your competitors. Have realistic budgets and timeframes. And you’ve already spent the time to understand us and our agency, and you like what you see – and want to work with us… please do get in touch. You sound like the perfect fit for us, and we are the perfect fit for you 🙂

You may think that creating a landing page is straight-forward. Let’s be honest—it’s not rocket science but it does take a bit of work in order to perfect it.

The aim of your landing page is to give the end-user exactly what they need, ask yourself ‘What does the user come to my site for? What do they need? What do they want?’

This will help you to come up with a list of important elements and pieces of information to help you design a high converting website landing page.

What is a Landing Page?

The main goal of a great landing page is to increase your conversion rates which helps you to grow your business and smash your sales targets. A landing page can be many things, from a homepage to another single page created for a specific campaign, product, or sale.

A landing page is usually promoted through Google Ads or similar advertising services, and the page has been created for one reason: to generate leads or increase sales!

Benefits of a good landing page.

A good landing page has many different benefits as well as increasing conversion. Here are a few examples:

Increasing your website’s SEO Ranking

First and foremost a landing page helps to improve your overall SEO. A good landing page can make it possible for you to target certain keywords and search terms which in turn will help you to get more users coming to your site. There are a load of innovative ways of promoting your site via Google Ads and other paid methods. Promoting your landing page will ultimately ‘up’ your domain authority, and improve your website’s organic ranking to get your product, promotion, or company seen by a much wider audience.

Advertising or promoting an upcoming sale, event or product.

A landing page can be created to increase the coverage of a new product, event, or sale.

Making the buying process more efficient

A good landing page is there as a hub to move visitors down to where they need to be. Instead of risking losing sales or potential customers who may miss your call to action, you’re making sure they get to where they want to go effortlessly with very clear and obvious banners, and sections. This will help with conversion!

6 Essential Landing Page Elements.

1. Appealing aesthetics

Giving your page a stunning UI will help visitors to your site want to stay and browse. This is because nobody wants to spend time looking at an ugly website, do they? A clean design will help visitors to learn more about your company, or product and thus help them see evidence of value in your offering. 87% of a customer’s first impression of your businesses website comes from your design!

2. An informative headline

Content writing is one of (if not the) most important aspects of any landing page, clear and concise copy helps the user understand what you’re about and what you’re offering straight away.

3. Intuitive sub headings

An intuitive subheading, coupled with a great headline is key to make it clear what you do and what you’re about to a user once they land on your website. Subheadings are a way of helping a user gather all the necessary information without having to read the entire copy. Which is great for conversion.

4. Effective photography

Photography can make or break a great landing page, it can be the difference between:

  • a user enjoying their experience on your site, trusting you and buying your product
  • to them not liking your site, feeling you’re not legitimate and leaving promptly

Never cut corners on your photography, and if you can’t afford a professional photographer, there are a load of royalty-free sites out there for you to find the perfect images.

5. Methods of contact

Make sure your landing page has plenty of ways for the customer to convert, these could be links to your contact page, links to subscribe or links to find out more. It’s important to remember that it’s great getting users to land on your site but you still need them to convert. Oh, and inbound links are also great for SEO 🤩

6. Quality guarantee

It’s important to gain the user’s trust, and convey your human side. It’s no secret that conversion rates can plummet when there’s no trust in your brand.

Examples of amazing Landing Pages


Shopify has absolutely smashed it with their landing page. They have CTA’s in all the right places, fantastic use of headings and subheadings and showcase the human side of their business by promoting the sellers that use their E-Commerce platform

See the site here

Craft CMS

Craft CMS is another great example of a high converting website landing page. With well placed CTAs, stunning design and clear copy, they showcase the CMS perfectly and provide the customer with a clear journey on installing Craft CMS.

See the site here

Smarta Create

Without tooting our own horn too much, our sister agency, Smarta Create’s landing page ticks every box in terms of content, photography, trust, SEO and many other things. The landing page covers just about every aspect of our studio from what we do, to who we are all with brilliant content and clear CTAs.

See the website here


A landing page is a really great way of getting users not only to your site, through effective SEO but also a way of showing off your business in a unique way to you. It can be a playful homepage with lots of fun illustrations and content or a more serious professional style of page. Whichever style fits your business best, I’d suggest thinking of ways to create a great, high converting homepage from some of the tips above.

Do you need help creating a high converting website landing page? Why not get in touch and we’ll help you along the way.

As a small business, your website is the single most important resource you have in your marketing arsenal. It’s where all your marketing efforts converge, whether they are in the form of inbound content marketing, ads, or direct marketing. Customers will usually check your website for an overview of your products and services before committing themselves to any other action, including a purchase.

There are pros and cons to this. On one hand, it’s a great opportunity to revamp your website and ensure that it’s set up just right to convince visitors to take the next step in the sales journey. On the other hand, if it’s not done properly, you’ll make no gains in the conversions department, and you might even make things worse.

Here are four strategies you can explore to maximize the advantages and boost your conversions rapidly:

1. Track and analyze all your data

If you want to optimise your website, you need to understand how it’s currently performing and which specific areas need altering, and which areas do not. You should already have tracking tools set up on your site, but if not, you can get them quickly. Google Analytics is by far the most common and affordable option — free — but you can get other analytical tools with more advanced feature sets too.

It is vitally important to learn more about your website’s visitors. How they got there in the first place, and how much time they are spending on the site. Also, using heatmap tools to see which areas hold their attention better and which ones they just breeze through. With that data, you’ll be well-equipped to make the needed changes to your design. Have a question on how you do this, get in touch with us: hello@smartastudio.com

2. Define clear goals

For you to see how well you’re doing over the course of time you spend implementing these strategies, it’s important to establish your end-goal objectives. This should be based on the data you already have and be as specific as possible.

You can also have different goals for different aspects of your conversion strategy. This could range across different products and services and different customer actions such as signing up for something or scheduling a phone call to discuss potential partnerships with your company. Your goals should be closely managed to ensure you are receiving the maximum return of investment from your business website.

3. Use visual marketing

Text is good, and it’s great for some types of audience and some kinds of information. For most businesses though, your message would be more effective if you put it in the form of pictures, videos, infographics or other forms of visual marketing.

Related: 5 reasons why bespoke websites are awesome for your business

Visual marketing breaks up your text and makes it easier for your audience to actually read through the entire page and get to your call to action. Naturally, the more people who get to your call to action, the more people will likely convert. Images and videos are more shareable too. More people will share a nice, intriguing infographic, and more people will engage with it on social media, which brings in more traffic and conversion prospects.

You can use tools like Canva to make quick, unique designs, and you can also incorporate customer-generated content by using some incentives to increase customer engagement on your Instagram pages. Or, get in touch with us and we can advise on the best route forward for your business

Take this, if Apple launched a social media campaign that had no imagery, videos or infographics, just simply text. You would most likely just scroll past it, right? Visual graphics grab the attention of potential customers on social media channels and your website, use them!

4. Use live testimonials

Testimonials are quickly going the way of ads on the internet. They’re everywhere, but most people are desensitized to them and don’t even notice them anymore. Virtually every site has a slider with a couple of positive quotes.

Related: Why a great website is the foundation to your online marketing

That doesn’t mean testimonials don’t work though. They do, but to make them more effective, you should ditch the rote testimonials template and incorporate screenshots of actual comments by customers on your social media platforms, email, or any other source. This shows authenticity and hard evidence to other potential customers about how good your services are.

Those testimonials catch the eye better and look more real, thus enabling you to maximize the psychological effect, social proof, and increased conversions which come with credible testimonials.

Well, one year on… we would like to take the time to reflect on what a crazy first year it has been since launching SmartaStudio. It all started in the midst of a global pandemic, and we are still going strong!

We have loved collaborating with over 60 businesses and counting and aim to continue our growth in the future by getting bigger, better, and creating even more awesome projects.

Projects for SmartaStudio

Alongside all of our amazing clients, we have introduced a new product into our business, Smarta Create. Which is aimed to support smaller, local businesses by helping them rocket-fuel their online presence with our range of digital marketing services all at an incredibly low cost with the same TLC we put into all of our projects, big or small

Check out Smarta Create

Over the last 12 months we have worked in tandem with the team at SmartaStudio on improving, transforming and also creating all of our brands. I have to say these guys are the best in the business! Without their help, we don’t know where we would be today. Congratulations on your first year, here’s to many many more of working, and growing together

Scott Lloyd, FPS Events

Our highlights from year one

Launching our agency during a global pandemic was nervy, to say the least. However, we have forged long-lasting relationships with our partners and clients that will never be forgotten.

The Transformer

This forward thinking, enthusiastic and innovative client has to be at the top of the list for us. They really brought the best out of us and gave us the freedom to express ourselves on behalf of their new website and brochure. Joe at The Transformer has become a huge part of our journey as we continue to support The Transformer as they progress the business into the future.

View case study

Transformer Brochure

The Pharmacy Show, SAPHEX, GP Expo & Nursing Practice

It was an absolute privelege to create brands for the largest industry events in South Africa. Our first international client who allowed us to express our ethics in everything related to them. Their new websites are constantly adapting and growing, meaning we work with them closely and have regular catch ups to discuss ways we can improve.

Oh, and not to mention, designing a programme which was held by over 4000 people was pretty cool too.

Taplin & Mageean

Probably the most interesting, and innovative website we have designed in our first year. A parallax design to showcase the brilliance of Taplin & Mageean gin! Just take a look for yourselves…

View case study

Here’s to many more years

We just wanted to thank everyone for their help and support over this first year. A big thank you to our wonderful clients who allow us to get creative with their brands, websites and social media channels. A very big thank you to the people we work in partnership with as well.