Director, FPS Events
The Pharmacy Show is established as the largest pharmacy event in South Africa, reaching a total audience of 5000 people with over 250 exhibiting companies spanning all across the globe.
Attaching a recognisable brand onto the side of such a successful event is vitally important. Allowing the audience to recognise the brand at a glimpse of an eye, while incorporating key features of the focus of the event. A small cross embedded within the ‘P’ of TPS symbolises the events focus on the pharmacy industry.
The aim for the website to was focus largely on the selected areas in which visitors will navigate the website. We redefined the user’s journey across the interface, drawing them to the focal points of the website to increase overall conversion and registrations for the event. While still keeping the events look and overall branding at the forefront of the site with large colour blocks.
The event has now nearly doubled in size since the introduction of the new brand and website. Increasing from 2500 visitors in 2018 to 4000 in 2019.