The LAB Show is a business-to-business exhibition and conference launching in 2022 in South Africa. The LAB Show focuses on ‘Innovation and Sustainability for the Future of Your Laboratory’
We aimed to create an immersive digital experience that would break away from traditional grid structures, helping communicate the idea of diversity within its offering, as well as projecting the culture that The LAB Show holds.
We have designed the website in such a way that allows all target audiences the ease of use they deserve. Whether the user is a visitor: looking to register for the event, find out who’s speaking/exhibiting or an exhibitor: discovering the target audience, who will be attending and the main reasons for exhibiting at The LAB Show, the website caters to all of those needs and acts as a digital marketing tool like no other for the sales and marketing team at The LAB Show.