Plastics Live

The future of plastics

Challenge

Plastics Live is a newly launched, unique business-to-business event dedicated to all who manufacture in plastic. The event will take place at the Coventry Building Society Arena (formerly Ricoh Arena), in Coventry, the UK’s manufacturing heartland, July 5-6, 2022.

The team at Plastics Live teamed up with SmartaStudio to help forge their brand, online presence, and all physical and digital marketing elements of the event, with our ongoing support for marketing, SEO, and branding.

Positive Changes For A Changing Industry - Plastics Live

Process

We have worked with the organisers of Plastics Live in the past on other projects, so they always provide us with the license to be as creative as we like! We researched the market, from small 3D printing bureaus to multi-million-pound manufacturing enterprises and created a brand that would appeal to all and provide what is a forever changing industry with an innovative event brand that focuses on the future development of manufacturing in plastic.

“Plastics Live is for forward-thinking plastic manufacturers who are focussed and committed on their future. Our conference and workshop sessions will offer our visitors advice on how to future-proof business, how to use technology to improve output, save energy and the environment, in turn, create the factories of the future.”

Event banner for Plastics Live

Solution

Plastics Live needed a brand that identifies with the audience as the future of events in the plastics industry. Their aim is to provide a platform for the sustainability of manufacturing to protect both the industry and the environment.

SmartaStudio has been our number one design partner for over 2 years now, and it is safe to say we love working with them. We trust in their vision and creativity and they never fail to deliver whether it is branding, websites or digital marketing. The attention to detail is second to none and they really understand our business, vision and express all of our ideas into the branding for our global events.

Scott Colman, CEO, Plastics Live
Event backdrop for Plastics Live

Branding

Four separate logos were designed for the key areas that the event focuses on. The co-located events provide a clear path for the companies involved in the plastics industry to future-proof themselves and never get left behind.

The logo designs are all futuristic and minimal, to provide a clear picture on the sector of each event and the need for a sustainable future in the world of plastic.

Website

The website is such that it provides potential exhibitors and visitors alike a clear and concise information hub to find out everything they need about the events. The back-end integrations are cool too, with automated forms that capture data submitted by a user and saves them in an external database to provide Plastics Live with more time to spend on the important things in the overall organising of their event.

Website for Plastics Live

Digital marketing

We will continue to work with the marketing team at Plastics Live to help promote the event on their relevant marketing channels, such as social media and PR. Marketing is the lifeblood of events, they need to build a presence, maintain their brand, and grow their audience to be a successful event.

Results

Plastics Live now has a guiding strategy and an exciting brand to lead all future experiences. The brand has successfully launched and has been welcomed with open arms in the industry as a ‘breath of fresh air’ in a changing industry. We can’t wait to see more of the brand in action and provide future support to the growth of this innovative event.

Visit the website