Plastics Live made its debut in 2022, one year since its launch, and was held at the Coventry Building Society Arena on the 5th-6th July 2022. With over 1,500 visitors attending the 2-day event to explore over 100 exhibiting companies, Plastics Live 2022 was a raving success and provided the plastics industry with a platform to showcase their products/services in a new and innovative way in the UK.
SmartaStudio has been working with the team at Plastics Live since its launch in May 2021, by providing them with full branding support since the brand was launched, graphic design around the exhibition hall and digital marketing design/expertise along with partnering companies.
Plastics Live is all about the future of the plastics industry in the UK. We branded the event in a way which portrayed all of those values, and showed the importance of evolution to this industry.
The tagline, ‘the future of plastics’ was born from an idea that the traditional trade shows already established in the industry were not evolving for its exhibitors. The industry needed a show which had sustainability at the forefront and was forward-thinking in not just its conference talks and exhibiting companies, but in the way it made both exhibitors and visitors feel with its branding.
SmartaStudio designed a 80 page onsite programme for Plastics Live 2022 which was held by over 1500 industry professionals at the Coventry Building Society Arena.
The event programme encompassed the branding of Plastics Live whilst showcasing all exhibiting companies in a professional way to get their messaging across. The programme had a layout and flow which allowed visitors to explore the features of the event efficiently.
SmartaStudio also designed several large format print elements throughout the event which caught the eyes of both visitors and exhibitors attending the event.
During the run up to Plastics Live 2022, we collaborated with two like-minded businesses to help provide an array of expertise to the team at Plastics Live.
PYL Associates provided copywriting and PR support to the event which helped draw together a lot of the digital marketing efforts we made for the event. Whether that was via social media or email marketing.
Heelheader Productions were the exclusive videographers at Plastics Live 2022. They interviewed a selection of the events exhibitors, filmed exclusive conference talks and produced general promos for the event to help with the post-show marketing we will carry out for Plastics Live.