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Smarter Through Technology
For our latest project, SmartaStudio partnered with Fifteen Group to redesign their website, aiming to enhance user experience (UX), streamline navigation, and improve search engine optimisation (SEO). Fifteen Group, a leading company in their industry, required a robust online presence that effectively communicated their services, values, and unique offerings. Our objective was to create a visually appealing, highly functional, and easily navigable website that meets these needs.
Fifteen Group are a Stoke-on-Trent based IT company that provide a range of services to businesses of all shapes and sizes supporting them with their IT requirements. From IT support, business energy, digital signage and fire and security, Fifteen Group are the leading IT company in Staffordshire.
Create a seamless, intuitive user journey across the website.
Optimise the website for search engines to increase visibility and traffic.
Refresh the visual appeal of the website to align with contemporary design trends.
Ensure the website is fully functional across all devices (desktop, tablet, mobile).
The design and functionality of the Fifteen Group website was paramount. We worked closely with the team at Fifteen Group to put together a website that showcases their business perfectly, is inline with their branding and sets them apart from their competitors. Here’s how we did it.
Visual Appeal and First Impressions
The homepage of Fifteen Group’s new website features a captivating hero section designed to make a strong first impression. This section includes a high-quality video that instantly grabs the user’s attention. Complementing this visual element is a concise, compelling headline that succinctly communicates Fifteen Group’s core value proposition, immediately informing visitors about the unique benefits of their services.
Key Features
The homepage integrates several key features aimed at enhancing user engagement. Prominent call-to-actions (CTAs) are strategically placed to guide users to important sections of the website, such as Services, About Us, and Contact. This ensures that users can quickly and easily navigate to the information they are seeking. Additionally, the latest news and updates section keeps visitors informed about the latest happenings at Fifteen Group, providing dynamic content that encourages repeat visits.
Streamlined Navigation Menu
A well-organised navigation menu is essential for a positive user experience, and the Fifteen Group website excels in this area. The simplified menu structure ensures that users can easily find what they’re looking for without feeling overwhelmed. The major sections of the website, including Home, About Us, Services, Projects, Sectors, Blog, and Contact, are clearly listed. To further enhance navigation, breadcrumbs are used to show users their current location within the website, making it easy to backtrack or move to different sections.
Detailed Service Information
The Services page provides detailed information about each service offered by Fifteen Group, ensuring that potential clients can fully understand what is available. Each service section includes a clear and concise description, explaining what the service entails and how it benefits the client. To highlight the unique selling points, benefits are clearly outlined, emphasising what sets Fifteen Group’s services apart from competitors. Visual aids such as icons and images are used to break up the text, making the information more digestible and visually appealing.
Company Background and Team
The About Us page tells the compelling story of Fifteen Group, providing visitors with a deeper understanding of the company. This page includes a narrative or timeline that describes the company’s journey, from its inception to its current standing. It also outlines the company’s mission and values, explaining what drives Fifteen Group and their commitment to excellence. To add a personal touch, team profiles are featured with photos and bios of key team members, humanising the company and building a connection with visitors.
Showcasing Work
The Projects Portfolio is a dynamic and visually engaging section that showcases Fifteen Group’s work. High-quality images and videos are used to highlight completed projects, providing a visual testament to the company’s capabilities. Each project is accompanied by a detailed description, outlining the scope, challenges, and outcomes, giving potential clients a clear understanding of what to expect.
The user experience has been a focal point in the design of the Fifteen Group website. Fast loading times are achieved through optimised images and streamlined code, ensuring that users do not experience delays. The website’s design is fully responsive, adapting seamlessly to different screen sizes, whether viewed on a desktop, tablet, or mobile device. Accessibility features are also incorporated, such as alt text for images, and keyboard navigation, making the site usable for all visitors, including those with disabilities.
The new website is optimised for search engines to enhance visibility and drive traffic. Keyword research has been conducted to identify and incorporate relevant keywords throughout the site, improving its chances of ranking highly in search results. Each page features well-crafted meta titles and descriptions, which are essential for search engine indexing. Internal linking is strategically implemented to improve site structure and navigation, helping both users and search engines understand the relationship between different pages. High-quality content is regularly updated, providing value to users and search engines alike, further boosting the site’s SEO performance.
The new Fifteen Group website by SmartaStudio stands as a testament to our commitment to excellence in web design and development. By focusing on UX, SEO, and modern design principles, we have created a platform that not only looks stunning but also performs exceptionally well. We are proud to have delivered a website that meets the needs of Fifteen Group and sets them up for continued success.
