March 2024
Fifteen Group
Elevating a Growing IT Brand With a Faster, Clearer, and More Conversion-Focused Website
26%
higher enquiry conversion
29%
more organic traffic
Services
Web Design, Web Development, Graphic Design
Stack
WordPressTailwind CSS
Overview
Fifteen Group needed a modern website that reflected their position as a leading IT provider in Staffordshire. Their existing site lacked clarity, consistency, and the performance needed to support both users and search visibility.
SmartaStudio delivered a redesigned, high-performing website that improved navigation, strengthened brand presentation, and supported long-term digital growth.
Challenges & Solutions
Improving Clarity, Navigation, and Search Visibility Across a Multi-Service Business
The challenge was a website that struggled to clearly communicate Fifteen Group’s wide range of services. Navigation was cluttered, the structure wasn’t intuitive, and the site lacked the SEO foundations needed to compete effectively in local search.
The solution was a streamlined, conversion-focused website built around clear service categorisation, improved UX, and strong technical SEO. We introduced a simplified navigation structure, refreshed the visual design, improved mobile responsiveness, and optimised key pages for search performance. A stronger homepage hierarchy and clearer calls-to-action now guide users toward the right services faster.
Outcomes
Website Performance
Performance improvements ensured faster load times and a more reliable experience across all devices.
38%
faster load times
48%
Core Web Vitals improvement
User Experience
Clearer navigation and stronger page structure reduced friction for users exploring services and case studies.
20%
lower bounce rate
26%
higher enquiry conversion
Brand Perception
The new website presents Fifteen Group as a confident, credible, and forward-thinking IT partner, aligning their digital presence with the quality of service they deliver.
24%
higher time on site
21%
more repeat visitors
SEO Impact
Improved site structure and on-page optimisation strengthened organic and local search performance.
29%
more organic traffic
18%
keyword position uplift
Active Audience Growth
Clearer journeys and stronger CTAs supported sustained engagement across the site.
22%
increase in engaged users
Summary
Fifteen Group now has a website that clearly communicates their services, supports their growth, and strengthens their position as a leading IT provider in Staffordshire.
The new platform improves speed, usability, accessibility, and search visibility — while giving the business a scalable digital foundation for the future.
