The way your company looks isn’t all that matters. The identity it portrays reflects its personality and tone, and your brand is a reflection of that. It’s a part of the personality that your company gives off, and this is how people will identify you in the future. Branding is important, for all businesses of any shape and size.

Branding has always been a vital part of business, but it may be more important now than ever before. With social media, it’s easy for consumers to get exposed to new brands every day. This is great for people who have plenty of options and can do research to find the best one, but this makes it more difficult for businesses.

There’s a huge amount of competition today, so businesses need to go the extra mile of ensuring they stand out in a crowd. To succeed in branding, you need to invest in creating an engaging and attention-grabbing brand that will keep your audiences interested. Doing this will not only help get people’s attention but also allow you to control how they perceive your business.

More People Will Recognise Your Business

One of the most obvious reasons that businesses need branding is to help them get recognized more often. If you maintain a strong brand, it will stay in the minds of customers who like your business. This is much easier than trying to keep your business at the forefront of a customer’s mind without one.

However, a business with elements such as a distinct logo, attractive colours and other visual elements will be much more memorable. You could inject your brand into people’s daily routine in a substantial way through advertising, but it’s also possible to put your brand in front of someone without them even realising it. If they find what you have to say or show interesting, then there’s a good chance that they will remember seeing your work – even if they don’t want to use what you have to offer just yet. Eventually, when they’re ready to take the next steps, if your branding has stuck with them, they’ll come back to you.

Branding Can Help Build Trust 

Trust is essential for any business, but it’s not always easy to acquire. Lack of branding, for example, can make it difficult to establish trust with your audience.

It’s vital that people can recognise your business at a glance and without branding, it may be difficult for customers to understand what you have to offer.

If a company is confident enough to invest in a good logo and identifiable style, it shows its client that they have professional values. Most people would likely choose a business that has clear branding over one that doesn’t. Branding helps you show potential customers that you’re an established, credible business.

You can use this to tell people very early on what they can expect from your business. This is an investment you’re making to improve, and it lets people know that you want them to enjoy the benefits of your work. This distinguishes you from other companies competing for their attention.

Branding Identity Created by SmartaStudio

You Can Improve Your Advertising

Your business won’t get very far without advertising. Branding goes hand-in-hand with advertising; if you want better advertising for your business, you need to work on developing a brand first.

If you’re looking to amp up your advertising, it can be tough to keep everything cohesive if you haven’t thought about your business’s identity and values. Taking some time to consider these will make it easier for you. If you’re advertising without a strong sense of branding, you’re missing the opportunity to create your campaign more effectively. By adding in your branding when creating your campaign, it is easier for people to recognise who they are and what they offer.

It’s Great for Your Employees 

Good branding also has benefits inside of your company. There is a value in knowing that the people you work with every day like and respect it as much as you do and feel like they’re part of a team. A company with great branding will find it easier to attract the best people and retain employees’ loyalty.

You can use branding to help attract new customers but make sure you also invest in aspects that keep your team motivated. Things like branded merchandise and apparel or investing in a more modern office space. If you can motivate your employees by creating a sense of unity through branding, you could end up seeing great results all around.

Branding Creates Loyal Customers

With good branding strategies, you can give your company a more human side that customers can identify with. It’s also important that they return to your business for future purchases. Branding is one of the best ways to connect with your audience and have an emotional connection. It lets you build a relationship with them so they can turn into loyal customers. Creating a brand that people care about can help you stay ahead of businesses without a strong brand identity.

Why web design is important…

Your web design is simply vital.

Your website is easily one of the most important aspects of your brand’s online presence.

It is important that you design it the right way.

Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions.

So, you can’t afford any failures in your website that might cause your prospects to bounce off your website. A great article on website fails can be found here.

Your website should be designed in a way that keeps your audience in mind, it should also ensure that it provides a good user experience.

There are a lot of other benefits of a good website design for both your business and your audience.

In this post, we will discuss why good website design is important from your audience’s perspective in order to drive conversions through your website and turn it into a lead generating machine!

Brand image

Your website is a reflection of your brand and everything that it stands for.

It is usually one of the first things people look at to get to know a brand and therefore helps form the first impression.

Your website design elements, like colours, fonts, images, etc. all form your brand identity.

Therefore, you need to select those elements carefully and keep them consistent across your website.

It amazes me the number of new projects I launch where there existing/old website has zero relection on them as a business.

We strive to fix that.

Look at the homepage for Pepsi as an example:

Why Web Design is Important - Brand Image

You can clearly see how the brand has used its identity within the website. The red, the blue, the big bold text all on a dark background.

Red, white and blue are the colours of the brands logo, packaging of their traditional Pepsi can’s and a lot of other brand elements.

The website maintains this consistency because these colours and stylings represent the brand and people associate these with the company.

Here are some of the web design elements that you should select carefully and then use consistently.


If you already have some colours which are associated with your company logo, you should definitely use these across your website.

If you don’t, then use this article on colour association to help.

For example, if you want to associate your brand with trust, then you should use the colour blue.

If you want consumers to think that your brand produces high-quality products, then the colour black can help you form that image.

Similarly, depending on what brand associations you want to form, you can select your brand colours.


As a general rule, keep your layout simple, clean and designed in a way that draws attention to what we call call-to-actions (CTA).

The number of menu items should be based on your audience preferences. Divide your menu into sub-menus to create a cleaner looking design.

You can experiment with a few different layouts and conduct split testing to understand what works best with your audience.

Here’s an example of a cluttered website which will have drastic effects on their performance:

Why Web Design is Important - Bad Layout

And an example of a website with a much cleaner layout and clear call-to-action:

Why Web Design is Important - Clean Layout

Fonts and typography

The general rule for selecting a font is that it should be easy-to-read and clearly visible on the background colour that you selected.

Your font should also reflect your brand personality and whether you want to look professional or fun and youthful.

An example of a website which uses typography in a fun and creative way, but works perfectly:

Why Web Design is Important - Fonts

Site navigation

One of the biggest benefits of a good website design is that your target audience can navigate the website easily.

The ultimate goal of any visitor coming onto a website is to quickly find the information that they are looking for.

Your website design should make that process easier and help visitors navigate your website without getting lost.

The more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action.

A good website design should aim to provide the best user experience, which ultimately translates into conversions.

A prime example would be Airbnb…

Airbnb have a very simple, yet engaging website design where you can find just about everything right from the get-go on the homepage.

Why Web Design is Important - Airbnb

As you scroll down the page, you will find more destinations to explore. From top-rated Airbnb stays to travel recommendations, you have it all!

Why Web Design is Important - Airbnb 2

So, if you know where you want to go, you can simply make a booking from the top of the page.

If you’re just exploring your options, you can simply browse through and get inspiration for your next trip.

See how brilliant that user experience strategy is? Airbnb does not just make it easy for people to book stays but also encourages them to plan a trip if they’re not yet sure! Simple, yet amazing!

All of that can be done right from the homepage. No messy drop-down menus, no page hierarchies, just a clean and simple all-you-need-to-know kind of design.


Website design is an important matter and should not be taken looked past by any business. A well-designed website can help you form a good, and long-lasting impression on your prospective customers.

It can also help you nurture your leads and get more conversions.

But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease.

So, if you are looking for designers to create your website, vet them well and ensure that they are capable of designing user-friendly and accessible websites.

If you already have a website, you can always conduct a site audit and optimise it to provide a better user experience and to improve accessibility.

Get in touch with the team at SmartaStudio and discover ways in which we can help improve your website design to drive those conversions!