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The Crown Group

Pride in Excellence

Websites, Graphics
3 months


The Crown Group, a pinnacle of professionalism and excellence, sought to elevate its online presence to reflect its unwavering commitment to quality and innovation. SmartaStudio took on the challenge of redesigning and developing a website that not only showcased The Crown Group’s expertise but also positioned them as an industry leader.

Client Overview

The Crown Group prides itself on maintaining high standards across all facets of its operations. With a focus on continuous growth and a commitment to delivering top-notch services, The Crown Group approached SmartaStudio for a website makeover.

Project Objectives

Industry Leadership

Establish The Crown Group as an industry leader through a modern and visually striking website.

User-Centric Design

Prioritise a user-friendly interface to enhance the overall online experience for customers and stakeholders.

Innovation Showcase

Feature the company’s innovative approach to its work and highlight its commitment to staying at the forefront of industry advancements.

SmartaStudio’s Approach

With Crown not having much of an online presence from the start, SmartaStudio had full flexibility on this project to make it work for them. We applied the below approach:

Strategic Planning

SmartaStudio began by conducting in-depth research on The Crown Group’s industry and competitors. This helped in identifying unique selling propositions that could be emphasised in the website design.

Brand Modernisation

The design team at SmartaStudio worked closely with The Crown Group to modernise their brand elements. A sleek and contemporary visual identity was crafted to resonate with the target audience.

User Experience Enhancement

A user-centric design approach was adopted to ensure easy navigation and accessibility. The website’s architecture was revamped, making it intuitive for both new and returning visitors.

Innovative Feature Integration

SmartaStudio incorporated interactive elements and dynamic features to showcase The Crown Group’s innovative projects. This included case studies, project timelines, and multimedia content to engage users.

Mobile Responsiveness

Recognising the importance of mobile users, the website was optimised for various devices, ensuring a seamless experience regardless of the platform.

SEO Optimisation

SmartaStudio implemented a robust SEO strategy to improve The Crown Group’s visibility in search engine results. This involved optimising content, meta tags, and ensuring a fast-loading website.


Enhanced Brand Image

The Crown Group’s new website exudes a modern and professional image, aligning seamlessly with their commitment to excellence.

Increased User Engagement

The user-centric design and interactive features resulted in increased user engagement, as visitors explored the company’s portfolio and services.

Improved Search Visibility

The SEO optimisation efforts led to improved search engine rankings, making it easier for potential clients to discover The Crown Group online.

Positive Stakeholder Feedback

The website received positive feedback from stakeholders, including clients and industry peers, further solidifying The Crown Group’s reputation in the market.

“From start to finish, Smarta Studio helped us create and develop our ideas to ensure the vision we had for our new website was brought to life. We went through all the stages with Ryan by our side, with ideas and innovations to get the most out of our website, as well as ensuring continuity across our Company and brand. As an ever-growing business, it was important for us to work with someone who we could put our trust in, who had the knowledge and expertise to get us to where we wanted to be; that is exactly what we got with Ryan at Smarta Studio and we’re looking forward to further collaborations in the future.”
Hannah Turrell
Director – The Crown Group


SmartaStudio’s collaboration with The Crown Group resulted in a website that not only met but exceeded expectations. The revamped digital presence successfully positioned The Crown Group as a leader in their industry, showcasing their commitment to quality and innovation. The project stands as a testament to the power of strategic design and development in elevating a brand’s online identity.

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