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One Way Electrical Website Case Study. Built by SmartaStudio - a web design agency based in Nantwich, Cheshire
Home Projects One Way Group

One Way Group

Powering businesses

Branding, Websites, Graphics
4 months


One Way Group is a company that specialises in designing, installing, and maintaining electrical infrastructure for commercial and industrial businesses. With their comprehensive range of services under one roof, they provide seamless support to their clients, making it easier for them to focus on their core operations.

When One Way Group approached SmartaStudio for a website redesign, they were looking for a modern and user-friendly website that would showcase their services, attract new employees and enhance their online presence. They wanted a website that would provide their customers with a seamless experience and accurately reflect the quality of their work – whilst attracting new staff members to their ever-growing team of electrical engineers.

At SmartaStudio, we understand the importance of a well-designed and optimised website in today’s digital world. We knew that we needed to create a website that would engage One Way Group’s audience and effectively communicate its brand values.

Discovery Session

The discovery session is an essential part of any web design project. During this stage, we met with One Way Group to discuss their goals and requirements for the website. We asked them a series of questions to understand their business, target audience, and desired outcome. We wanted to know what features and functionality they needed, as well as their aesthetic preferences.

We also reviewed their branding and existing marketing materials to ensure consistency throughout the website. By the end of the session, we had a clear understanding of what One Way Group wanted, and we used that information to guide the rest of the project.


After the discovery session, we provided One Way Group with several links to websites that we felt were relevant to their business and branding. We wanted to give them an idea of what was possible in terms of design and functionality. We also encouraged them to send us examples of websites they liked, which helped us understand their preferences and tastes.


We took the information we gathered during the discovery session and inspiration stage to create a design concept for One Way Group’s new website. We provided several design options for the client to choose from, each with its own unique features and functionality.

Once the client selected a design, we refined it through a collaborative process. We made sure that the design was visually appealing and aligned with the client’s brand. We also ensured that the website’s layout was easy to navigate and that it would meet the needs of One Way Group’s target audience.


For the website’s development, we chose WordPress as the CMS platform. We chose WordPress because it is user-friendly and widely used, making it easy for One Way Group to make future updates to the website if needed.

We also implemented a scroll lock functionality, which allows users to scroll down the page with each section fitting to a full screen, providing clean navigation. This feature makes it easier for users to navigate the website.

During the development process, we also made sure that the website was fully responsive and mobile-friendly. We optimised images and page load times to ensure that the website loaded quickly on all devices.


Before launching the website, we thoroughly tested it on both mobile and desktop devices. We wanted to make sure that the website was easy to use, visually appealing, and free of technical issues. We also made sure that all links worked correctly and that the website was optimised for search engines.


Finally, we deployed the website on a super-fast server with a CDN installed. This configuration ensures that the website loads quickly, even for users who are far away from the server. It also provides increased stability and reliability, minimising the risk of downtime.

The Website

One Way Group’s website is a shining example of a modern, user-friendly website. The website’s design is sleek and clean, with a dark background that highlights high-quality images and custom icons.

The website design

One Way Group’s website has a sleek and modern design with a dark background, making high-quality images and custom icons pop. The design is also clean and mobile-friendly, with an easy-to-read font and layout. The addition of a background video adds a dynamic element to the website.


The user experience on the One Way Group website is top-notch. The scroll lock functionality ensures that users can scroll through the website without accidentally clicking on any links or buttons. Interactive elements such as sliders, diagrams, and accordions provide an engaging experience for visitors.


The navigation on the website is clear and simple, allowing visitors to easily find the information they need. The website also loads quickly, ensuring that visitors don’t have to wait long for the pages to load.


One Way Group’s website features a page dedicated to each of its services, providing detailed information to potential clients. The website also has a careers page that promotes job adverts and aims to attract new team members. Additionally, there is a contact form that is linked to the company’s CRM system, making it easy for potential clients to get in touch with One Way Group.

Overall, One Way Group’s website has an excellent design and user experience, as well as a range of features that make it a valuable resource for potential clients and job seekers alike.

“SmartaStudio are nothing short of excellent at both design and development. I spent a serious amount of time choosing which web design agency to instruct for a complete rebuild and SmartaStudio did not disappoint. Not only do they work to an incredibly high standard but also listen intently, are extremely responsive and turn work around with speed. Do not waste your time searching for alternatives. Thanks again!”
Oliver Bennett
One Way Group


Working with One Way Group was a great experience. We were able to create a website that met their needs and exceeded their expectations. Our design and development process was collaborative and thorough, ensuring that the website was visually appealing, user-friendly, and optimised for search engines. We were also pleased to provide One Way Group with a fast, reliable website that would serve their business well into the future.

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