One Way Group

Introduction

One Way Group is a company that specialises in designing, installing, and maintaining electrical infrastructure for commercial and industrial businesses. With their comprehensive range of services under one roof, they provide seamless support to their clients, making it easier for them to focus on their core operations.

When One Way Group approached SmartaStudio for a website redesign, they were looking for a modern and user-friendly website that would showcase their services, attract new employees and enhance their online presence. They wanted a website that would provide their customers with a seamless experience and accurately reflect the quality of their work – whilst attracting new staff members to their ever-growing team of electrical engineers.

At SmartaStudio, we understand the importance of a well-designed and optimised website in today’s digital world. We knew that we needed to create a website that would engage One Way Group’s audience and effectively communicate its brand values.

Discovery Session

The discovery session is an essential part of any web design project. During this stage, we met with One Way Group to discuss their goals and requirements for the website. We asked them a series of questions to understand their business, target audience, and desired outcome. We wanted to know what features and functionality they needed, as well as their aesthetic preferences.

We also reviewed their branding and existing marketing materials to ensure consistency throughout the website. By the end of the session, we had a clear understanding of what One Way Group wanted, and we used that information to guide the rest of the project.

Inspiration

After the discovery session, we provided One Way Group with several links to websites that we felt were relevant to their business and branding. We wanted to give them an idea of what was possible in terms of design and functionality. We also encouraged them to send us examples of websites they liked, which helped us understand their preferences and tastes.

Development

For the website’s development, we chose WordPress as the CMS platform. We chose WordPress because it is user-friendly and widely used, making it easy for One Way Group to make future updates to the website if needed.

We also implemented a scroll lock functionality, which allows users to scroll down the page with each section fitting to a full screen, providing clean navigation. This feature makes it easier for users to navigate the website.

During the development process, we also made sure that the website was fully responsive and mobile-friendly. We optimised images and page load times to ensure that the website loaded quickly on all devices.

Conclusion

Working with One Way Group was a great experience. We were able to create a website that met their needs and exceeded their expectations. Our design and development process was collaborative and thorough, ensuring that the website was visually appealing, user-friendly, and optimised for search engines. We were also pleased to provide One Way Group with a fast, reliable website that would serve their business well into the future.