Strategic marketing for growth
Hudson Marketing Consultancy is a local marketing agency founded by Jacquie Hudson. Jacquie approached SmartaStudio with a vision of reinventing her online presence with a strategic, optimised and well-designed website that would provide her business with the foundation for online growth they deserve.
Hudson Marketing is a forward-thinking marketing agency focusing on service-based businesses. They specialise in bringing clarity, structure, and consistency to your marketing across 4 key areas:
We embarked on a journey of trying to simplify the user-journey for Hudson Marketing. Marketing is a very broad and complex sector which can be miscommunicated very easily. The websites focus was to provide a unique online presence to prospective customers and tell people exactly it is that Hudson Marketing do.
The website represented the Hudson Marketing brand perfectly, with the right balance of graphics, text and imagery – all complimenting each other.
We worked closely with Hudson Marketing to strategise content, sitemaps, design and functionality by doing the following:
We drew visual sitemaps to represent the user journey. Ensuring it is clear, concise and optimised.
We helped provide lengths of content to the client so they were saying the right amount, at the right times.
We worked closely with the client to achieve a website layout which would be highly informative and stunning.
We worked closely with their graphic designer to create assets which complimented the branding of the client.
We utilised Tailwind CSS to provide a fully speed-optimised user experience.
Comprehensive SEO optimisation enhanced the website’s visibility in search engine results, drawing organic traffic.
The website was meticulously optimised for mobile devices, guaranteeing a seamless experience across various screen sizes.
The website was expertly built on the robust WordPress platform to provide a secure and seamless online experience.
In conclusion, the collaboration between Hudson Marketing and SmartaStudio resulted in a successful website redesign and launch that genuinely embodied the effective services they offer, simplified the language to make marketing easy to understand and provides an excellent support to their external marketing efforts. The new website not only reflected the strong brand identity which they have, but also the excellence and experience in marketing services which they provide.
