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NetLinx Cabling

Website redesign proposal


Thank you for considering SmartaStudio for the redesign of your website. We are excited about the opportunity to collaborate with you to create a new online presence that accurately represents your business, enhances user experience, improves conversion rates, and optimises for search engines. Below, we outline our proposal for the development of a bespoke WordPress website tailored to meet your needs.

Project Overview

The new website will be designed to reflect the professionalism and expertise of NetLinx Cabling, providing a user-friendly and visually appealing platform. Our approach will ensure the site is agile, adaptable, and scalable, capable of growing with your business for many years.


  1. Modern and Professional Design: Create a clean, intuitive, and visually engaging website that aligns with NetLinx Cabling’s brand identity.
  2. Enhanced User Experience: Improve site navigation and structure to facilitate easy access to information and services.
  3. Improved Conversion Rates: Implement design and content strategies to convert visitors into leads and customers.
  4. SEO Optimisation: Develop content and structure optimised for search engines to increase visibility and organic traffic.
  5. Scalability and Flexibility: Ensure the website can be easily updated and expanded as your business evolves.

Proposed Sitemap

Project Deliverables

Design and Development

  • Custom WordPress Theme: A fully bespoke theme tailored to your branding guidelines.
  • Responsive Design: Ensure the site is fully responsive and functions seamlessly across all devices.
  • User-Friendly Navigation: Intuitive menu structure and easy-to-navigate pages.
  • SEO Optimisation: On-page SEO techniques including keyword integration, meta tags, and alt text for images.
  • Content Management System (CMS): Easy-to-use CMS allowing your team to update content independently.

Content Creation

  • Copywriting Services: Professional copywriting to create compelling, clear, and SEO-optimised content for each page.
  • Blog Integration: A dedicated blog section to share industry news, insights, and company updates.

Technical Specifications

  • Hosting and Domain Configuration: Setup and configuration of hosting environment and domain settings.
  • Security Features: Implementation of essential security measures to protect your site from vulnerabilities.
  • Analytics Integration: Setup of Google Analytics and other tracking tools to monitor site performance and user behavior.

Project Timeline

Discovery and Planning (2 weeks)

Understand your requirements, analyse competitors, and finalize the sitemap and design brief.

Design (3 weeks)

Create wireframes and design mockups for review and approval.

Development (4 weeks)

Develop the custom WordPress theme, integrate content, and implement functionality.

Testing and QA (2 weeks)

Thorough testing across devices and browsers, bug fixing, and performance optimisation.

Launch (1 week)

Final review, client training, and site launch.


Given the scope and quality of the project, the total cost for the website redesign will be £1,800 + VAT. To assist with cash flow, we are pleased to offer the option to split the cost over 3-4 months

Potential Payment Schedule

  1. Initial Deposit (30%): £540 + VAT upon project commencement.
  2. Second Payment (30%): £540 + VAT upon completion of the design phase.
  3. Third Payment (30%): £540 + VAT upon completion of the development phase.
  4. Final Payment (10%): £180 + VAT upon project completion and launch.


We are confident that our proposed solution will provide NetLinx Cabling with a powerful online presence that meets your business objectives and exceeds your expectations. We look forward to the opportunity to work with you on this exciting project.

Please do not hesitate to contact us if you have any questions or require further clarification.

Happy with your proposal?

Let's get your project underway.