PPC Marketing Cheshire | SmartaStudio

We’re passionate about performance.

Our approach is completely bespoke to each client, depending on your goals. Data-driven, we combine advanced tools, technology and real expertise to make the most of your spend.

Before any strategy work beings, our team take the time to understand your needs, run viability checks to ensure that we can provide incremental value and a positive return on your overall marketing investment with us, and map out which platforms and tactics across the spectrum of paid and biddable media will be most effective.

Speak to a PPC expert

Our approach to PPC is unique.

A successful Google Ads campaign usually comes down to how the campaigns have been set up in the first place. If the campaign structure isn’t as granular as it should be, then you could end up paying over the odds for mediocre traffic! Not good, right?

Over the years, we’ve produced a unique structure that focuses on relevancy and quality score; the factors Google uses to determine how much you pay for a click. If you’re already running Google Ads for your business, then we can carry out an in-depth audit to make sure you’re set up for success before we do anything else.

Monthly Campaign Management

Having your Pay-Per-Click campaigns set up and running is one thing; but how do you maintain these campaigns over time? Without proper management and maintenance, your Google Ads activity can deteriorate over time and will no longer drive the results you’re looking for due to the sheer amount of times Google change their search algorithm.

Specialist PPC management is an absolute must to make sure your keywords are kept up-to-date, and that you’re spending your budget efficiently. We offer a variety of monthly packages to suit most budgets.

Account audits

If you’re already running Google Ads campaigns, we can carry out a thorough audit to highlight areas of opportunity and improvement.

Research & Planning

We carry out extensive keyword research, and we provide cost-per-click estimates for your industry so we can work together to determine your budget and potential return on investment. PPC isn’t always right for everyone, and some industries are more expensive than others. So, if we don’t think you’re likely to get a solid return with your proposed budget, then we’ll always be honest and tell you upfront.

Ad Quality Score

Keyword ‘quality score’ is super important to the success of your campaigns. We’ll use our tried-and-tested campaign structure to make sure your quality score is as high as possible. This means your ads will attract the right kind of customers to your site, and you’ll pay as little as possible for their visits, perfect!

Campaign Hygiene

If you need us to, we can provide ongoing monthly campaign management to make sure your paid search campaigns are running in excellent shape. We also provide an easy-to-read performance report each month as standard, so you know exactly how your campaigns are performing.

PPC Strategy

Not sure where to start with your pay-per-click campaigns? We can help with all aspects of your paid search marketing strategy. From choosing which keywords and match types to use, to how you should be phasing your budgets – we’re here to provide guidance and support to businesses of all shapes and sizes.

Data-Driven Insights

We use the latest Google technology and products to help power our PPC campaigns, but not all of Google’s features are right for every client. With a huge number of products on offer to help, it can be difficult to know where to start and blur your vision.

Pay-Per-Click FAQs

What is PPC?
Paid Search, PPC, Sponsored Ads, Pay-Per-Click….whatever you want to call it, is a form of online marketing that lets you place ads on an ad platform, such as Google Ads, and you pay the host of that platform a fee every time your ad is clicked.
Why use PPC?
Pay-Per-Click advertising is easily one of the fastest ways to drive high-quality traffic to your website. Because you only pay when a user reaches your website, it can be very cost-effective and it's easier than ever to track and measure your campaigns to track your PPC performance. It is a much faster way of generating website visitors compared to other methods.
Why SmartaStudio for your PPC campaign?
At SmartaStudio, we create efficient Google Ads campaigns that will drive high-quality traffic to your website at the lowest possible cost. We use a bespoke campaign structure that usually ensures you’ll pay less than the market average for a click to your website.
How much does PPC cost?
Unfortunately, we don't have set PPC prices. Every brief we work on has different requirements which alter the spec of the job. So, once we've received the brief - we can give you an idea of the cost and timescale.
What kinds of PPC do SmartaStudio offer?
We offer all types of Pay-Per-Click advertising from Account/Campaign audits, to Campaign Hygiene, to PPC Strategy, Data-Driven Insights, and many more!
Can I create PPC landing pages myself?
Yep, absolutely we can. If you have Google Ads as a strategy, or thinking of doing it in the future - this will be included in the brief and we will design a PPC specific landing page during the design phase.

Google Ads & Paid Search Marketing