Insights

How Rebranding Can Help Transform Your Business

Ryan McCandless - 31/01/2022

Why Rebranding is Important

What is a rebranding and why do you need it?

A rebranding is a change of a company’s name, logo, or other identifying features. It can also refer to a change in the way the company is identified.

Rebranding might be necessary for many reasons. The most common reasons are:

– To give a company a fresh start and to remove negative associations with its old name or image.

– To introduce new products and services that require a different branding strategy from the company’s current one.

– To create an emotional connection with customers by using colours, fonts, or images that have been proven to elicit certain emotions in people.

How to Create Effective Brand Identity with a Rebrand?

Brand identity is a critical element of a company’s marketing strategy. It is the cornerstone for any company’s visual identity, and it can be the difference between success and failure.

Branding is often times just associated with your company logo, maybe a font and a colour or two, but it is so much more. Your brand is a visual representation of how your company aims to make people feel. It can be interpreted in different ways but always delivers the same message of ethics and belief within your company.

A rebrand is a process in which a company changes its logo, colour palette, typography, or other elements that are used to create its brand identity.

The goal of a rebrand is to create an image that will resonate more deeply with consumers and attract new customers.

In this article we will explore how to create effective brand identities with a rebrand.

What is the Process of Rebranding?

Rebranding is the process of changing the name, logo, or both of a company, product, or service. There are many reasons to rebrand. For example, if a company has changed its strategy and wants to focus on new products. Or if it wants to change its image in order to reach new customers.

There are two types of rebranding:

1) Re-positioning: The old brand is replaced with a new one that has different associations than the original one.

2) Renewal: The old brand is retained but refreshed by making changes such as updating logos and slogans

Here are some of the tools you’ll need in your brand toolkit:

  • Logo Assets – In various file types, colours and arrangements
  • Brand Guidelines – Usually a PDF that acts as an instruction manual for typography, logo usage, photography style, illustration and iconography as well as detailing your business mission, values and tagline
  • Flexible Typography – A well-designed and well-chosen brand typeface will contain numerous weights for various uses and be visually dynamic and unique to your identity
  • Mission Statement – A clear mission is the key to driving consistency across marketing collateral
  • Defined Tone of Voice – Brand messaging and communication is built using tone of voice that feels representative of your business and the people behind it.
  • Core Values – A solid set of one-worded values to shape everything you do as a brand and a business

The Best Tools for Planning a New Brand Identity or a Re-design

There are a lot of tools for creating a new brand identity or a re-design. There is no one-size-fits-all solution, so you need to find the best tool that suits your needs.

The first thing that you need to do is to define what your goals are. What do you want to achieve with the re-design? If you want to create a new brand identity, then there are some tools that will help you with this process and if you want to make some changes on an already existing brand, then there are also some tools for this.

Another thing that is important when choosing the right tool is your budget and time availability. Some of these tools require more time and money than others, so it’s important not only to know what they can do.

Related: Branding assets every company should have

How Rebranding Can Transform Your Business

The word “rebranding” means to change the appearance or image of a company. It’s not just about changing logos and colours, but also about changing the way people see your brand.

Rebranding is a strategy that businesses use to create an emotional connection with their customers. It helps to refresh your brand and redefine its identity in the market. Rebranding can help you grow your business by attracting new customers and increasing sales.

Here are some of the top things that you can achieve by rebranding your business:

Attract new customers

After some time has passed, your company message may have become stale and not relevant to your audience. It’s important to always keep moving forward. As you have changed in relation to your customers needs, so has your brand. It may not directly reflect the goals & mission of your company any more. When you rebrand your company or target audience, you can help increase customer interest. You can also offset some of the negative impression that consumers had of the old brand.

Achieve new goals

Rebranding can also be an opportunity to significantly shift the focus of your efforts, allowing you to achieve new goals. One of these goals may be, for example, you want to develop new products or improve existing ones. And, if it’s employees you want to be your marketing executives, then there are lots of marketing tactics you could try. Giving them plenty of opportunities to have input & get their creativity flowing is one way to get them involved for sure.

Increase engagement

Whenever there is something new or exciting – be it new products or changes to the branding of your company – you have the chance to create a buzz. By rebranding for example, you can reach audiences who are most likely already talking about your company through social media! These changes may be cause for concern, but instead of just worrying about them, you can reassure clients by outlining all the reasons you’re making these adjustments. Plus, you can talk about why these improvements are important.

Streamlines messaging

Have you ever felt like your company has lost its message or brand? A rebrand can help bring everything back to the main focus. If getting your online reputation under control has been on the back burner it might be the perfect time to get started with it. Not only will you clean up your online presence, but you’ll get a head start for dealing with other foreseeable problems.

Why You Should Trust an Online Marketing Agency for your Next Branding Campaign

An online marketing agency can help you with your next branding campaign. They have the skills to create a successful campaign that will help you reach your target audience.

Online marketing agencies are able to offer their services at an affordable price. They are able to do this because they don’t need expensive office space and they can use freelancers for certain tasks. This means that the cost of these services is much lower than what it would be if you were working with an in-house team of marketers, designers, and copywriters.

Get in touch with us at SmartaStudio to have a chat about your rebrand