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5 reasons why bespoke websites are awesome for your business

Ryan McCandless - 03/06/2020

Your company website is the most important factor in determining the success of your business, it’s your company brochure, your story and a revenue stream you may not have tapped into yet. At SmartaStudio our job is to deliver a custom build a site for your business that will be unique and individual and guaranteed to reflect your business perfectly. A bespoke website design offers your business with the perfect place to use when showcasing your products and services.

1. Unique

One of the key reasons why bespoke website are awesome for your business is that they can really give you that competitive edge that you strive towards. Predesigned templates can look fantastic when your content suits the design, but to tower above the competition, your website needs to be built from the ground up, considering your brand at every step. With bespoke websites, your website can work with or even automate your business processes, as well as looking rather unique. They are designed specifically with your customers in mind but also to be easy for you to update. Here at SmartaStudio we offer a unique opportunity of fully custom-built and bespoke website design, entirely tailored to your business, portraying your ideas and beliefs while keeping it affordable.

2. Future-proof

With the implementation of a bespoke website, you don’t need to worry about changing the design that often as you would with a template-designed website. This is because your website will be built around your brand, whereas with template-designed websites you would have to change and update in order to sustain your brand identity. Any content you need to add to/remove from your website, can be done in a simple manner through the content management system (CMS).

3. User friendly

Studies show that (88%) of users are less likely to return to a website if they have a bad experience (Econsultancy), so it is essential that you are ensured that your website is user-friendly. Bespoke websites are created to give your customers the best possible experience they can have when visiting your website. Simple navigation is key to achieving this, as it’s vital your customers are able to find what they are searching for on your website straight away, otherwise, you risk losing them to your competitors. You’ve also got to consider accessibility when it comes to your website, ensuring that your website can be accessed by users who have disabilities or the option to change the language of the page. When designing your bespoke website, SmartaStudio consider these factors so that your website is easy to use for as many people as possible.

4. Super-fast

If your website is going to be very interactive, then a fast and responsive website is crucial. As bespoke websites are built from the ground up, there are no shortcuts when designing responsive sites. Throughout the development of a bespoke website, we look into every single way to make sure that your website is fast as it can possibly be. Did you know that a one-second delay can cost your business 7% of sales?

5. Optimised for mobile users

Optimising your website for mobile users is no longer just a fad, it’s essential. Studies suggest that 83% of the number 1 results on Google SERPs are mobile-friendly (Moovweb). You simply can’t afford not to optimise your website for mobile users, as you risk losing them to your competitors. There’s nothing worse when you visit a website and it’s not mobile-friendly, e.g. having to pinch the screen to zoom in on the content. When a user views a website on their phone, it should have a user-friendly navigation system that is simple to use. It’s often a good idea for the landing page to feature the most important parts of the website, though it’s also very important that no content is hidden.

Contact SmartaStudio if you want to level up your business

Phone: +44 (0)203 198 9622

Email: hello@smartastudio.com