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Discover our range of high-end, bespoke services in all things digital and creative design! From web design and branding all the way to Google SEO and engaging marketing designs, we’ve got you covered!

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Business is about relationships and great customer service. When you meet a customer face to face you engage, build trust and educate if required. This is great customer service.

Your website is the online equivalent of building a relationship with your customers. By engaging, educating and nurturing customers they are more likely to buy from you and keep coming back.

Why settle for a good website when you can have a great website? Let’s dive in on what makes a great website.

So what are the key points to look for to ensure your website can achieve online marketing greatness?

Great design

First impressions count and your website should be no different.

  • A professional design that fits your branding and makes that great first impression
  • Triggers emotion in your visitors
  • Photos should be professional and optimised for web

For example, if you’re a restaurant:

  • It should be easy to see your menu (with up to date prices)
  • Open times and contact details
  • Include professional photos of your food that looks appetising
  • A clickable phone number also makes it even easier to order (call to action)

Strategy

Understanding who your customers are and what they want is crucial to a successful website.

A good strategy will enable you to match your customers needs in the simplest manner, making it as easy as possible for them to find what they need, making conversion as easy as possible.

Engagement

Whether your website is informational or transactional (eCommerce), it starts the sales process from the very first moment your customers visit your website. An engaging website will turn a bounced visit into a potential new customer.

Using the right imagery, language, tone and design are all ways to engage your customers from the moment they first visit your website.

User experience

Knowing who your customers are and what they want will allow you to tailor your website to create a great user experience:

  • Easy to navigate, with clear sections and call to actions
  • Information should be easy to find
  • Content is well written, helpful and easy to understand
  • Your website loads quickly

Search

Search engines provide a path to your website via either paid advertising or organic search results. A strategy that combines the use of both paid and organic search channels often provides the best results depending on your competition and target market. This means creating content that is relevant and engaging for your audience.

Social proof

If it’s great for a group of others then it’s going to be great for me too. This is the way social proof works, by building trust and authority. The very presence of social proof makes a business more trustworthy because, by definition, social proof comes from other customers. These serve as endorsements that this person, company, service, or product is great, and that the overall customer journey has other happy customers.

What are some examples of social proof?

  • Social likes and shares
  • Customer reviews
  • Testimonials
  • Case studies
  • Trust signals (e.g. association logos, memberships, licences)
  • Celebrity or influencer endorsements

Website optimisation

Business is fluid. What works today may not work tomorrow. This is why ongoing optimisation is so important.

What does optimisation involve? Some examples are:

  • Reviewing your content periodically (e.g. daily, weekly or quarterly depending on your business and audience)
  • Regularly reviewing your visitors and how they are interacting with your website. Tip: Google Analytics is a great way to track your website visitors, with customised reports available
  • Monitoring and optimising your paid advertising (e.g. Google Adwords)
  • Social proof – Instagram feed, Twitter, Facebook, YouTube channel
  • Reviews – Tripadvisor, Trustpilot, Google reviews
  • Regular maintenance to ensure your website is secure and loading quickly

Key takeaway – a good website gives you an online presence. A great website builds trust and engages your customers.

Don’t skimp on a great website – it may cost you a lot more in lost business. By investing in a great strategy and understanding your customer’s needs, you will end up with a website that forms the foundation for your online marketing.

Get in touch today with the team at SmartaStudio and turn your website into one your customers, potentials and the entire industry will remember.

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Would you build your dream house?

Most likely not. So why are you building your own website?

You might think that’s quite a dramatic statement. After all, very few people find themselves in a position where building their own house is even a viable option. But let’s just imagine for a moment that it is…

Would you know where to start? Would you be able to source the materials, select the right tools, and create a solid foundation upon which to build?

And after it’s done, would you be happy to live in it, knowing that it might fall on your head at a moment’s notice?

Trying to do something so complex with very little or no experience seems crazy.

Which makes it the perfect analogy to designing and developing a business website.

Building a website isn’t easy

We’re constantly speaking with people who think building a website is in fact a piece of cake.

That’s largely thanks to the rise in free website builder tools which focus solely on dragging and dropping photos and editing copy.

But there’s so much more to effective web design and development than just choosing pictures and words.

For starters, most of these website builder tools only provide you with generic templates that have not been designed with your business in mind.

It’s a little like taking delivery of a flat-pack shed. No matter how much you want it to look like a mansion, it’ll only ever look like a shed.

Your business deserves better

Customising one of these free templates can be quite challenging, and if you don’t have an eye for design you’ll run the risk of creating something not at all befitting of your brand.

And if you opt not to play around with colours and layouts, then you’ll simply end up with a very basic website that looks like all the other DIY sites floating around on the web.

Your business deserves to stand out and make an impression on your industry, to capture the attention of your customers, and to make a difference to your bottom line.

A bespoke website design for The Pharmacy Show

Your website needs to grow with your business

A professionally designed and developed website won’t only help you appear legitimate and trustworthy in the eyes of your target audience, but it’ll also offer you a platform from which to grow and evolve.

Using a free website builder restricts your choices with regards to the features and content you can add as your business becomes more successful.

And if you’re trying to build the site from scratch, without the help of a drag-and-drop solution, then the time spent getting to grips with even the most basic HTML and CSS could be better spent working on the things you’re actually good at.

More than just words and pictures

Like we said, there’s more to web design than words and pictures.

An effective website should be built to load quickly across a number of different devices and browsers. It should be developed with search engine optimisation in mind, ensuring it can be found and indexed by Google and other search engines. And it should follow certain design principles that encourage action and increase conversions.

In short, if you’re serious about building a business, leave your website to the professionals.

Step away from the website builder tool. We’ll take it from here.

Drop us an email on hello@smartastudio.com or give us a call on +44 (0)203 198 9622 to get started.

Your company website is the most important factor in determining the success of your business, it’s your company brochure, your story and a revenue stream you may not have tapped into yet. At SmartaStudio our job is to deliver a custom build a site for your business that will be unique and individual and guaranteed to reflect your business perfectly. A bespoke website design offers your business with the perfect place to use when showcasing your products and services.

1. Unique

One of the key reasons why bespoke website are awesome for your business is that they can really give you that competitive edge that you strive towards. Predesigned templates can look fantastic when your content suits the design, but to tower above the competition, your website needs to be built from the ground up, considering your brand at every step. With bespoke websites, your website can work with or even automate your business processes, as well as looking rather unique. They are designed specifically with your customers in mind but also to be easy for you to update. Here at SmartaStudio we offer a unique opportunity of fully custom-built and bespoke website design, entirely tailored to your business, portraying your ideas and beliefs while keeping it affordable.

2. Future-proof

With the implementation of a bespoke website, you don’t need to worry about changing the design that often as you would with a template-designed website. This is because your website will be built around your brand, whereas with template-designed websites you would have to change and update in order to sustain your brand identity. Any content you need to add to/remove from your website, can be done in a simple manner through the content management system (CMS).

3. User friendly

Studies show that (88%) of users are less likely to return to a website if they have a bad experience (Econsultancy), so it is essential that you are ensured that your website is user-friendly. Bespoke websites are created to give your customers the best possible experience they can have when visiting your website. Simple navigation is key to achieving this, as it’s vital your customers are able to find what they are searching for on your website straight away, otherwise, you risk losing them to your competitors. You’ve also got to consider accessibility when it comes to your website, ensuring that your website can be accessed by users who have disabilities or the option to change the language of the page. When designing your bespoke website, SmartaStudio consider these factors so that your website is easy to use for as many people as possible.

4. Super-fast

If your website is going to be very interactive, then a fast and responsive website is crucial. As bespoke websites are built from the ground up, there are no shortcuts when designing responsive sites. Throughout the development of a bespoke website, we look into every single way to make sure that your website is fast as it can possibly be. Did you know that a one-second delay can cost your business 7% of sales?

5. Optimised for mobile users

Optimising your website for mobile users is no longer just a fad, it’s essential. Studies suggest that 83% of the number 1 results on Google SERPs are mobile-friendly (Moovweb). You simply can’t afford not to optimise your website for mobile users, as you risk losing them to your competitors. There’s nothing worse when you visit a website and it’s not mobile-friendly, e.g. having to pinch the screen to zoom in on the content. When a user views a website on their phone, it should have a user-friendly navigation system that is simple to use. It’s often a good idea for the landing page to feature the most important parts of the website, though it’s also very important that no content is hidden.

Contact SmartaStudio if you want to level up your business

Phone: +44 (0)203 198 9622

Email: hello@smartastudio.com

SmartaStudio is a branding and digital creative agency with a strong passion for improving businesses online presence through bespoke, high-end web design and strategic and tailored branding. Since launching at the end of March 2020, we have built up a portfolio of around 25 clients from across Cheshire, the UK and even as far as South Africa. Our drive and skillset is endless and we can provide YOUR business with the perfect foundation to grow and improve through a plethora of online tools that we can offer. YOUR company website is the most important factor in determining the success of your business, it’s your company brochure, your story and a revenue stream you may not have tapped into yet. At SmartaStudio our job is to deliver and custom build a site for your business that will be unique and individual and guaranteed to reflect your business perfectly. 

What a website designed by SmartaStudio can do for your business

A website designed by us is guaranteed to catapult your business to a whole new level. You will see the following benefits:

  • A huge increase in lead generation
  • More website traffic
  • A much higher ranking on Google search pages
  • You will build a clear brand and message to your customers
  • Ensure a strong reputation within the industry you are working in

What a brand constructed and built by SmartaStudio can do for your business

We love to build strong brand identities and design brands more than you could believe. Our team of passionate designers will worth you with you every step of the way to deliver a solution including the following:

  • A strong relationship between you and your customers
  • A unique brand to tell your story, exactly how you like it
  • Modernise your brand

View why you should entrust SmartaStudio with your online presence today

About SmartaStudio

SmartaStudio is a global brand agency designing, building and transforming the world’s most ambitious brands.

We’re a team of passionate ‘doers’ who love to solve problems and come up with bespoke, creative solutions to complex design and digital challenges.

Our mission

Our mission is simple, we want to bring success and achievement to your business. Whether you are a large corporate company, or a small start-up business looking to build your online presence, we have the tools and capabilities for you.

Join SmartaStudio and change your business today

We would love to team up with you and create something special together. We love a challenge, and take on projects of any size, budget and importance. Choose SmartaStudio today and make a difference to your business.

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