Ignite Dating USA

Overview

Ignite Dating is looking to expand its presence to the United States with a standalone website focusing on the New York market. This proposal outlines the steps and processes required to develop a US-specific website for Ignite Dating, ensuring it effectively targets the American audience while maintaining the brand’s core values, appeal and style.

Project Scope

• Duplication of the Existing Ignite Dating Website:
  • Create a duplicate of the current Ignite Dating website to serve as the foundation for the US site.
• Removal of UK-Related Content:
  • Identify and remove all UK-specific content, ensuring the site does not reflect any UK-centric information.
• Overwriting Images and Content to be US-Based:
  • Replace images and text to reflect US culture and preferences, with a primary focus on New York.
  • Adjust the tone and language to resonate with the US audience.
• New SEO Optimisation:
  • Implement SEO strategies tailored to the US market, focusing on keywords relevant to New York and other target locations.
  • Ensure on-page and off-page SEO elements align with US search engine algorithms.
• Removal of the Blog:
  • Remove the blog section to avoid content duplication and to ensure the site remains focused on US-specific content.
• Reintegration of Forms and Automations for the US Market:
  • Customise and reintegrate all forms and automation processes to cater to the US audience.
  • Ensure smooth functionality and user experience for lead generation and customer interactions.
• Creation of New Landing Pages for Locations:
  • Develop dedicated landing pages for key locations within the US, starting with New York.
  • Optimise these pages for local SEO to attract targeted traffic from specific areas.